By 
Paula ParisiNovember 3, 2025
 
           
          
            Amazon Q3 revenue was up 13 percent to $180.2 billion in the third quarter, compared with $158.9 billion in 2024. The AWS group that includes AI saw sales increase 20 percent year-over-year to $33 billion. The company reported that gross profit increased 38 percent to $21.2 billion for the quarter, due largely to consumer spending online and the demand for cloud computing. Amazon is the dominant player in the cloud space with about 30 percent of global share. However, investors have been cautious about AWS, which accounted for 65 percent of the company’s total operating income in Q3. Since 2022, competition has heated up with OpenAI’s ChatGPT signing on with Microsoft Azure. Continue reading AWS, Cloud and AI Help Drive Impressive Quarter for Amazon
           
        
        
        
          
                        
            By 
Paula ParisiOctober 29, 2025
 
           
          
            Amazon wants to save customers time shopping by helping them reach an informed decision more quickly using AI. The new “Help Me Decide” feature aims to pair people with the right product “with the tap of a button” that produces “one clear recommendation.” This includes an explanation of why the product is right for you “based on your specific needs and preferences,” ascertained via analysis of your browsing history. If you’ve been perusing similar products but haven’t yet purchased, the “Help Me Decide” button will appear at the top of the product detail page. It can also be accessed by tapping “Keep shopping for” on the homepage if you want to pick up where you left off in a previous browsing session. Continue reading Amazon: ‘Help Me Decide’ Uses AI to Help Shoppers Choose
           
        
        
        
          
                        
            By 
Paula ParisiOctober 27, 2025
 
           
          
            Amazon Web Services is building-out its programmatic ad offerings with AWS RTB Fabric, designed to optimize the high-speed, high-volume real-time bidding (RTB) auctions that power programmatic advertising for Amazon Ads and the company’s AdTech partners. The product has been in beta testing with select partners for months and now becomes “generally available,” deployed from North Virginia and Oregon in the U.S. East and West, and Singapore, Tokyo, Germany and Ireland, serving nearby areas with what AWS says is “single-digit millisecond latency” through a private, high-performance network. The idea is to make programmatic ad-buying cheaper and more efficient. Continue reading Amazon Bows AWS RTB Fabric for Programmatic Advertising
           
        
        
        
          
                        
            By 
Paula ParisiOctober 13, 2025
 
           
          
            Amazon is updating its AI business toolkit with a new automation subscription designed to speed office work. Amazon Web Services (AWS) is rolling out Quick Suite, an agentic AI application that connects across internal repositories and, via the model context protocol (MCP) to more than 1,000 third-party business apps. The result aims to transform how employees “find insights, conduct deep research, automate tasks, visualize data, and take actions across apps,” according to AWS. “Working with an AI agent is now as simple as chatting with a teammate,” Amazon suggests, explaining that “Quick works to help you go from insight directly to action.” Continue reading AWS Quick Suite a One-Window AI Integration and Agent Tool
           
        
        
        
          
                        
            By 
Paula ParisiOctober 13, 2025
 
           
          
            Google is launching new subscription AI services that aim to help businesses build agents. Gemini Enterprise starts at a monthly fee of $30 per user for large organizations, while the $21 per person monthly Gemini Business is aimed at smaller clients. Premade Google agents are packaged with the new subscriptions to pave the way for automated software development, data science and customer engagement efforts. Access to agents from Workday and others is also provided, and they can draw on data from Microsoft, Salesforce and Box. The Google launch was announced just a few days after OpenAI revealed that tools from third-party apps can now be accessed in ChatGPT. Continue reading Google Launches No-Code AI Agent Tools for Enterprise Users
           
        
        
        
          
                        
            By 
Paula ParisiOctober 6, 2025
 
           
          
            Amazon is bringing new levels of immersion and interactivity to the NBA on Prime, with features including opt-in personalized bet tracking with FanDuel, customizable Multiview, and AI-powered Key Moments and Rapid Recap. Tipping off on its 11-year agreement with the NBA on October 24, viewers will experience “personalization, engagement and broadcast quality with a comprehensive suite of interactive features and AI-powered enhancements,” according to Amazon. The NBA is also teaming with AWS and harnessing AI to bring live stats and in-depth analytics to fans during games. AWS becomes the official cloud partner of the NBA, WNBA, and others via the multiyear partnership. Continue reading Amazon Teams with NBA, FanDuel to Offer AI Stats, Features
           
        
        
        
          
                        
            By 
the Europa TeamSeptember 22, 2025
 
           
          
            Sci-fi short “Europa,” written and directed by Jacqueline Elyse Rosenthal, is the Entertainment Technology Center’s latest project to test the expanding possibilities of virtual production and remote collaboration. To call “Europa” a cloud-first production is to rethink filmmaking from the ground up. This wasn’t just a distributed team working online — it was an ecosystem where every workflow, from previs to final VFX, operated entirely in the cloud. It wasn’t a workaround; it was the foundation. And powering that foundation — every tool, every task, every decision — was AWS. Continue reading ‘Europa’: ETC Teams Up with AWS on Cloud-First Production
           
        
        
        
          
                        
            By 
Paula ParisiSeptember 15, 2025
 
           
          
            Amazon Music has a new AI-powered personalization feature called Weekly Vibe that is designed to keep playlists fresh and prevent listeners from tiring of the same songs. The feature is available to iOS and Android users in the U.S. across all subscription tiers. Every Monday, Weekly Vibe will update playlists to reflect recent listening choices, taking into account musical interests and moods. It will also suggest new music based on demonstrated patterns and preferences. Weekly Vibe builds on the Maestro AI playlist generator Amazon Music launched in beta last year. Continue reading Amazon Music Adds Weekly Vibe AI Playlists Across All Tiers
           
        
        
        
          
                        
            By 
Paula ParisiSeptember 4, 2025
 
           
          
            Amazon has introduced Lens Live, an AI-powered update to the Amazon Lens shopping tool. The app, which works in concert with Amazon’s Rufus shopping assistant, uses smartphone cameras much like Google Lens does with visual search. Pinterest Lens is another such app. But the purpose-built Rufus ties it even more closely to the shopping experience with instant scanning, real-time product matches and insights from Rufus. Lens Live is already available to tens of millions of U.S. users on iOS in the Amazon Shopping app with plans to roll out to all U.S. customers in the coming months. Continue reading Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile
           
        
        
        
          
                        
            By 
Paula ParisiSeptember 3, 2025
 
           
          
            Two new Google infrastructure projects will benefit from a nearly $20 billion Alphabet cash infusion. Reported in recent weeks: a $9 billion cloud and AI server facility expansion in Virginia and $9 billion to be spent on new construction and an existing plant upgrade in Oklahoma. Google has also committed $1 billion to AI training and support from the community college to university levels in both states. Such ambitions do not stop at U.S. shores. AWS has earmarked $4.4 billion to construct and operate cloud centers in New Zealand while OpenAI seeks investors for an India build-out. Continue reading Google, AWS Rack Up $23 Billion in New Data Center Growth
           
        
        
        
          
                        
            By 
Paula ParisiAugust 27, 2025
 
           
          
            Meta Platforms has agreed to a six-year deal with Google Cloud valued at $10 billion as part of its push into artificial intelligence. Use of Google Cloud data centers are expected to help the social media giant bring leading-edge AI tools to market more quickly. This is the first agreement between Google Cloud and Meta, which continues to work with the number one and two global cloud providers by market share, Amazon Web Services (30 percent) and Microsoft Azure (20 percent). Third-place Google has been aggressively pursuing big cloud contracts as it seeks to grow its 13 percent share. Continue reading Meta Secures $10 Billion Deal with Google Cloud for AI Efforts
           
        
        
        
          
                        
            By 
Paula ParisiAugust 7, 2025
 
           
          
            OpenAI is releasing two lower-cost, open-weight reasoning models in an effort to be more competitive with Meta, Mistral and DeepSeek and they will be the first OpenAI models available from Amazon. The new offerings — gpt-oss-120b and gpt-oss-20b — will be among the model choices on AWS’s Bedrock and SageMaker AI services. Both models are said to be well-suited for agentic use. The gpt-oss-120b model performs comparably to OpenAI o4-mini on core reasoning and can run on a single 80GB GPU. The gpt-oss-20b model is compared to OpenAI o3‑mini and can run on edge devices with just 16GB of memory. Continue reading Open-Weight Models Are a First from OpenAI in AWS Catalog
           
        
        
        
          
                        
            By 
Paula ParisiAugust 4, 2025
 
           
          
            Amazon Q2 earnings outperformed analyst expectations, but a strong performance wasn’t enough to quell market fears in light of a gloomy forecast and Amazon Web Services growth seen as anemic, at +17.5 percent, which was slower than the expansion of its competitors Microsoft Azure (+39 percent) and Google Cloud (+32 percent). Amazon’s Q2 profit was $18.2 billion, up nearly 30 percent on revenue of $167.7 billion, a 13 percent gain year-over-year. Advertising income of $15.7 billion was almost $1 billion more than StreetAccount’s estimate of $14.9 billion. But for the current quarter, Amazon estimated operating income between $15.5 billion and $20.5 billion. Continue reading Amazon Profit Is Up 30 Percent, but Forecast Spooks Market
           
        
        
        
          
                        
            By 
Paula ParisiJuly 29, 2025
 
           
          
            At the World AI Conference that opened in Shanghai on Saturday, Huawei emerged as China’s best hope for driving a domestic hardware sector for advanced artificial intelligence workloads. There, Huawei debuted its CloudMatrix 384 AI system, powered by 384 of its high-performance processors, the Ascend 910C GPUs. The setup has drawn favorable comparisons to Nvidia’s flagship supercomputing platform, the GB200 NVL72, a rack-scale solution for on-site AI and HPC tasks. Huawei’s new hardware reportedly drew large crowds to its booth, but the company declined to share detailed comments or live benchmarks, suggesting a tightly controlled public presentation. Continue reading Huawei May Challenge Nvidia with Its CloudMatrix AI System
           
        
        
        
          
                        
            By 
Paula ParisiJuly 17, 2025
 
           
          
            Amazon Web Services has created the AI Agents and Tools virtual store within the AWS Marketplace, which has added Anthropic’s Claude for Enterprise as a full-featured software-as-a-service solution. In addition to deepening ties between Anthropic and investor Amazon, the move marks a significant expansion of accessibility to a powerful LLM previously available only through Anthropic or via API through Amazon’s Bedrock developer platform. As part of its agentic push, AWS unveiled AgentCore, a developer tool that helps enterprise developers create, deploy and implement AI agents using any framework or model, and announced a $100 million investment in agent development. Continue reading AWS on Agent Push, Adds Claude Enterprise in Marketplace