Amazon Has Ad Surge, Looks to Better LLM to Power Alexa

Amazon is giving Alexa an AI update, with a “more generalized and capable” large language model in development to power the device, CEO Andy Jassy told investors on the company’s Q1 earnings call. While Jassy addressed updates to the company’s AI and machine learning tech that is now facing increased competition, it was actually advertising that gave the company bragging rights this quarter. Amazon’s ad products had 21 percent revenue growth year-over-year, totaling $9.5 billion. As many digital companies struggle to maintain ad momentum in a restrained market, the results are impressive. Continue reading Amazon Has Ad Surge, Looks to Better LLM to Power Alexa

Amazon Intros GenAI Service Bedrock and Its Own Titan LLM

Amazon is offering a new service called Bedrock that offers foundation models from AI21 Labs, Anthropic, Stability AI and Amazon, which is introducing two of its own models under its new brand, Titan. The models, which are accessible via API, will allow customers to build and scale generative AI-based applications using pre-trained, off-the-shelf systems that can be customized. Amazon’s Titan line includes a generative LLM that outputs text, the other is an embeddings LLM that translates text to numeric representations that carry the semantic meaning of the text. Embeddings are typically helpful when bridging concepts, like words and images. Continue reading Amazon Intros GenAI Service Bedrock and Its Own Titan LLM

Hugging Face Rallies Open-Source AI Community at Meetup

Clement Delangue, co-founder and CEO of New York-based Hugging Face, turned a casual invitation to meet with open-source AI stakeholders during a trip to San Francisco into what is being called the “Woodstock of AI.” In a matter of days, the event ballooned to more than 5,000 people hosted at the Exploratorium on March 31. “We just crossed 1,500 registrations for the Open-Source AI Meetup!” Delangue messaged the RSVP list days before the event. “What started with a tweet might lead to the biggest AI meetup in history.” The 8-year-old company is also making headlines for its new HuggingGPT system. Continue reading Hugging Face Rallies Open-Source AI Community at Meetup

Amazon Opens Low-Power Sidewalk Network to Developers

Amazon has opened Sidewalk, its low-power, wide-area network (LPWAN), to developers. Introduced in 2019, Amazon’s early focus was using Sidewalk to optimize Ring cameras and Level smart locks. The company quietly extended coverage to what it says is 90 percent of the U.S. population, and indicates it is now ready to connect “the next billion devices.” Sidewalk can be useful for a multitude of IoT devices that need Internet connectivity yet can’t always rely on a robust four-bar signal, or just don’t require a lot of bandwidth or power. Continue reading Amazon Opens Low-Power Sidewalk Network to Developers

ETC Releases Next Section of Virtual Production White Paper

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

CTOs Prioritize Controlling Cloud in Tough Economic Climate

As technology leaders manage pressure to control costs, cloud computing expenditures are getting increased scrutiny. Dedicated teams to manage cloud spending and dedicated tools designed to increase efficiencies are two of the measures being employed. The result is that while cloud spending continues to increase, it is at a slower pace than had been expected. The latest Gartner projection posits worldwide growth of 18.5 percent, to $576.5 billion this year, slightly less than the 18.8 percent uptick previously forecast. This follows a Synergy Research finding of 27 percent Q4 U.S. growth, lagging the 31 percent expected. Continue reading CTOs Prioritize Controlling Cloud in Tough Economic Climate

ETC Releases First Section of Virtual Production White Paper

The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds.” “Everything on this production was done in the cloud, minus the shoot on set,” explains ETC@USC head of virtual & adaptive production Erik Weaver, executive producer of the 20-minute “Fathead” film. “We did some very innovative work, ingesting ARRI Alexa RAW to Amazon S3 buckets on the AWS cloud in real time, which had never been done before and I don’t think has been done since.” Continue reading ETC Releases First Section of Virtual Production White Paper

ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

CES: Tech Industry Aims for Connectivity to Everyone via 5G

Government and industry executives discussed their roles in ensuring Internet connectivity to all Americans via 5G. Moderated by CTA vice president of regulatory affairs J. David Grossman, panelists touched on the major obstacles to ubiquitous connectivity. Qualcomm senior director of government affairs Leslie Barnes noted that, “it’s important we consider all the technologies for last mile connectivity.” “Where fiber is impractical or cost prohibitive, fixed wireless access is a possibility, and it’s cost effective,” she said. “It’s a fast-growing solution that now covers over 35 million households and 2 million businesses.” Continue reading CES: Tech Industry Aims for Connectivity to Everyone via 5G

Meta, Microsoft, AWS Want to Map the Future with Overture

Meta, Microsoft, Amazon Web Services and Dutch mapping company TomTom have joined forces with The Linux Foundation to give Google a run for its money in the maps space with the launch of the Overture Maps Foundation to build interoperable open map data. “Mapping the physical environment and every community in the world, even as they grow and change, is a massively complex challenge that no one organization can manage,” Linux Foundation executive director Jim Zemlin said. Overture’s mission is to create an extensible mapping framework that will enable companies to contribute their own data, constantly refreshing as the physical world changes. Continue reading Meta, Microsoft, AWS Want to Map the Future with Overture

Amazon Opens Stage 15: New LA Virtual Production Facility

Amazon Studios has officially opened its 34,000-square-foot virtual production stage in Culver City, California. On hand for the Monday ribbon-cutting ceremony was director Reginald Hudlin, whose Eddie Murphy-starrer “Candy Cane Lane” will be the first feature to shoot there. Once the set for films including “It’s a Wonderful Life” and “RoboCop,” Stage 15 has undergone a transformation from its original 1940 configuration, now housing a wall of more than 3,000 LED panels as well as 100 motion capture cameras in what is LA’s largest virtual production stage. Continue reading Amazon Opens Stage 15: New LA Virtual Production Facility

CodeCatalyst Automatically Sets Up Developer Environments

Amazon has announced a preview release of CodeCatalyst, a unified software development and delivery service that the company says enables software teams to plan, build and deliver applications on AWS with reduced friction throughout the development lifecycle. At AWS re:Invent 2022 in Las Vegas, Amazon VP and CTO Werner Vogels detailed how CodeCatalyst offers a “single place” where developers can collaborate to create an app on Amazon Web Services. CodeCatalyst is designed to make it simple to marshal resources and toggle between different application development environments, Vogels explained from the stage at his Thursday keynote. Continue reading CodeCatalyst Automatically Sets Up Developer Environments

AWS Touts HPC with Launch of Graviton3E Chip at re:Invent

Amazon Web Services, a leading provider of cloud computing services, is rolling out its new ARM-based Graviton3E chips for high-performance workloads, including tasks like weather forecasting and gene sequencing. AWS customers can rent the high-performance computing (HPC) power to take advantage of “performance gains and cost savings” as a result of making its own chips, Amazon says. The move makes AWS something of a competitor to other top chipmakers, including Intel, AMD and Nvidia, who continue to be among Amazon’s major chip suppliers. Amazon says it will continue to offer HPC services that rely on third-party chips. Continue reading AWS Touts HPC with Launch of Graviton3E Chip at re:Invent

Innovative Tech, Industry Leaders Celebrated at HPA Awards

A sold-out crowd celebrated Hollywood’s top technical achievements at the HPA Awards 2022, where FotoKem’s David Cole took top feature film honors in color grading for Warner Bros. Pictures’ “The Batman” and Picture Shop’s Steven Bodner was recognized for the “How Do You Get to Carnegie Hall?” episode of Amazon Prime Video’s “The Marvelous Mrs. Maisel.” Amazon Web Services’ Color in the Cloud was one of four corporate efforts to take home a coveted Engineering Excellence Award. The technology is capable of lossless image quality using JPEG XS over AWS Direct Connect, AWS VPN or the open Internet. Continue reading Innovative Tech, Industry Leaders Celebrated at HPA Awards

TwitchCon: Streamers Object to Revenue-Sharing Reduction

Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Continue reading TwitchCon: Streamers Object to Revenue-Sharing Reduction