Apple is now letting advertisers tap into its iTunes Radio network to push ads targeted at specific listeners without having to go through the company’s iAd sales team. Instead, advertisers now have the option to make use of the recently automated iAd Workbench tool, which has been enhanced to include Customer Match, a newly developed targeting capability. Customer Match is a sophisticated and secure targeting tool that complements the programmatic element added to iAd last November.  Continue reading Apple Launches New Targeted Ads Feature for iTunes Radio

People in need of a ride may eventually get around by Google driverless car, instead of Uber, Lyft, or other recently launched ride-hailing services. Google has reportedly told Uber’s board of the plan to develop a ride-sharing app and launch its own taxi service. This could be devastating for Uber’s business if Google limits the company’s access to Google Maps. If Google can also implement driverless cars, the company might be able to lower prices to the point that Uber cannot compete. Continue reading Google is Building a Ride-Sharing App to Compete with Uber

Analyst firm Berg Insights forecasts that the number of smart homes in the U.S. and Europe will reach 36 million by 2017, with sales of $9.4 billion per year. The second edition “Smart Homes and Home Automation” report indicates the U.S. had 3.5 million smart homes at the end of 2012. Berg defines smart homes as those with connected products that work in conjunction with apps or a Web portal. However, most of today’s smart homes simply include products such as a Nest thermostat. Continue reading 36 Million Smart Homes Coming to U.S. and Europe by 2017

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

According to first quarter reports, revenue from digital movies has grown 43 percent since last year, bringing in $330.25 million for the home entertainment industry. However, that number is still dwarfed by the revenue from disc sales. Even though disc sales dropped 13.7 percent, they still account for $1.82 billion in consumer spending on DVDs and Blu-ray discs. Revenue from subscription streaming is up 26.5 percent to $928.6 million. Continue reading Digital Movie Revenue on the Rise While Home Video Sales Fall

Although users of Dropbox and other cloud-based file storage and sharing systems have become accustomed to treating their files on these services as private, this is not actually the case. Darrell Whitelaw recently tried to share copyrighted material via Dropbox, and received a message that he could not share the content due to DMCA regulations. He tweeted his frustration, which received almost 4,000 retweets, and caused outrage throughout the Twittersphere. Continue reading Dropbox Clarifies Policies After Users Complain via Twitter

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

A debate was sparked recently when a photographer sued BuzzFeed over the use of unlicensed images and BuzzFeed’s claims of fair use. A problematic issue is that in many instances, there are no actual human artists, writers, or editors creating what is seen online. When a search, automated process, or algorithm collects images, it falls under a copyright loophole. But fair use tools can be made in order to allow free content or maintain exclusivity. Continue reading Algorithms: New Content Creators are Redefining Fair Use