Audi Teams with Amazon and DHL for Point of Trunk Delivery

Audi will soon begin testing a new service in Germany that will allow consumers to order Amazon goods and have them delivered to the trunk of their cars through DHL’s messenger service. For the service to work, messengers will need to track a customer’s vehicle via GPS and have access to the trunk using a temporary authorization pass. This new model offers a solution to a common issue that arises with most delivery services — attempting to make home deliveries when there is no one present. Continue reading Audi Teams with Amazon and DHL for Point of Trunk Delivery

Top Brands Increasingly Turning to Facebook-Owned Instagram

According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram