Advertising: TV Keeps Majority and Display Internet Grows

Television remains in the majority for advertising spending in the first quarter of 2013, according to a Nielsen report. Television advertising has 59 percent of total spending and 3.5 percent of global growth. Newspaper and magazine ad spending has declined in this period. In contrast, display Internet advertising spending has grown significantly at 26.3 percent. Growth in Internet ads was strongest in non-U.S. markets in Q1. Continue reading Advertising: TV Keeps Majority and Display Internet Grows

Google Plans to Develop and Fund Global Wireless Networks

As part of its initiative to connect a billion or more new people to the Internet, Google is planning to build and help run wireless networks in emerging markets such as Southeast Asia and sub-Saharan Africa where connections are not currently available. According to people familiar with the strategy, the planned networks could also be used to improve the speeds of Internet connections in urban areas. Continue reading Google Plans to Develop and Fund Global Wireless Networks

Will Mobile Messaging Apps Replace Our Social Networks?

In addition to using the major social networks to create personal profiles, build networks of friends and other connections, share photos, videos and music, many tech-savvy young people are turning to smartphone-based messaging apps for these functions. Popular apps such as Kik, Whatsapp, KakaoTalk, LINE and WeChat are growing in popularity throughout the U.S., Europe and Asia. Continue reading Will Mobile Messaging Apps Replace Our Social Networks?