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Should Nielsen Change How it Measures TV Audiences?

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March 26, 2013

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?

Viewers to Determine the Fate of Amazon Original Pilots

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March 20, 2013

In the battle to capitalize on the growing mobile content market, and the trend toward original online video, Amazon has commissioned a series of big-budget, Web-only shows — starring actors such as John Goodman and Bill Murray — in order to compete with Netflix and others for attention on smartphones, tablets and connected TVs. The company is producing at least 11 pilots to be made available starting this spring. Continue reading Viewers to Determine the Fate of Amazon Original Pilots

Will Google Shopping Express Compete with Amazon Prime?

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March 7, 2013

Google has begun testing its own e-commerce site called “Google Shopping Express,” with same-day delivery from stores like Target, Walgreens and Walmart. The site is expected to offer a $64 annual deal, compared to competitor Amazon Prime’s $79 service. Google’s Tom Fallows, an e-commerce product manager, is reportedly running the project, and the company is currently working with personal delivery and online services. Continue reading Will Google Shopping Express Compete with Amazon Prime?

Viki to Expand Reach with Amazon Prime Instant Partnership

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January 28, 2013

Viki is “the Hulu for the rest of the world,” according to the company’s CEO Razmig Hovaghimian. It takes content from all over the globe, licenses it for cheap and brings it to the U.S. and other countries. The company announced a partnership with Amazon that will add more than 1,000 hours of entertainment from Japan and Korea to Amazon’s Prime Instant service. Continue reading Viki to Expand Reach with Amazon Prime Instant Partnership

Evaluation Suggests Netflix is the Best Streaming Option for Now

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October 4, 2011
  • A comprehensive comparison between Netflix and other streaming services shows that, even after the recent criticism regarding the split of its businesses, “Netflix is still the champ, but only if you count both its the streaming and DVD mailing services.”
  • In his evaluation of current offerings, David Strom of ReadWriteWeb examined services such as Amazon Prime, Hulu Plus, Vudu.com and Justin.tv.
  • “Overall, once you leave Netflix you will find fewer choices and searching won’t be as easy to find something to watch,” he writes. “Netflix has a great search engine that won’t just look for movie titles but also check for actors and other principals involved in the movie itself, something the other services don’t do as well at.”
  • Another upside to Netflix is the ability to use devices such as the iPad or TiVo box to stream movies. While of the services enable streaming to your Windows or Mac Web browser, they’re not all compatible with other devices.
  • “So while you might be upset about paying for two bills for your video rentals from Netflix, unless you are willing to spend more time searching for content, you are probably better off sticking with the service for the time being, at least until the others catch up with their content licenses,” Strom concludes. “Or if you already have a cable TV subscription, investigate whether it offers something similar to Comcast’s Xfinity and see what their coverage is there. Ironically, that might be your best alternative to Netflix after all.”

Do American TV Viewers Prefer Streaming Over Transactional VOD?

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September 2, 2011
  • Online video subscribers of Netflix and Amazon Prime paid almost $50 on average for video subscriptions during a recent six-month period.
  • According to new research from Parks Associates, subscribers spent less than half of that amount on a la carte video purchases.
  • The number of movie and TV show downloads declined 56 percent from 2009 to 2010, and movie rental downloads decreased 70 percent.
  • “Based on the reported usage of video download services by U.S. survey respondents in Q4, consumer spending on a la carte video during a six-month period ranged from $12 to $26,” reports Home Media Magazine. “Comparable spending on video services subscriptions during that same period reached at least $48 per household.”
  • “The all-you-can-eat-style subscription approach taken by Netflix has proven successful in the U.S. market,” Parks said in its report. “It has helped to drive up consumption — and spending — for online video.”
  • Netflix ended the most recent fiscal quarter with more than 25 million subscribers in North America.

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