Nielsen reports that about two in five U.S. households currently subscribe to streaming video services. According to the measurement company’s latest Total Audience Report, about 36 percent of households were Netflix subscribers in November. Netflix indicates it now has 40 million paid subscribers in the U.S. Following Netflix is Amazon Prime at 13 percent and Hulu Plus at 6.5 percent, explains the Nielsen study, which also shows that streaming service subscribers spend significantly more time viewing content. Continue reading Streaming Video Subscribers Spend More Time Watching TV

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

Amazon is looking to build a greater presence on college campuses by working with three universities to run co-branded websites and distribution centers for students on campus. The websites will sell textbooks, student apparel, food and just about anything else one could buy from Amazon. The universities that have agreed to partner with Amazon for the “Amazon Campus” initiative include Purdue University, the University of Massachusetts Amherst and the University of California Davis. Continue reading Amazon Partners with Universities to Deliver Student Savings

It looks like Overstock.com is the latest to throw its hat into the streaming video ring. The Salt Lake City-based company is planning to introduce a streaming video service later this year that will compete in a crowded field that includes its e-commerce rival Amazon. During the National Association of Television Program Executives conference, Overstock Chief Exec Patrick Byrne said the online retailer would launch with about 30,000 movies and TV shows available for rent or purchase and eventually offer original programming. Continue reading Overstock.com to Launch Streaming Video Service This Year

Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative

Amazon announced yesterday that it plans to expand its original programming efforts by producing and acquiring movies for theatrical release and distribution via Prime Instant Video. In a significant departure from the traditional windowing system, the films are expected to be available for streaming in the U.S. 4-8 weeks following their theatrical debuts (movies normally have to wait 39-52 weeks before streaming). The move is part of Amazon’s plan to grow its entertainment arsenal while competing with Netflix. Continue reading Amazon Studios Looks Beyond Original Series to the Big Screen

Deloitte forecasts that the 83 million 18- to 34-year-old consumers in North America will spend about $62 billion on media consumption in 2015, an average of $750 per person. Roughly 80 percent of millennials are projected to spend an average of $80 per month on pay TV, with another $40 per year for streaming video services such as Netflix or Amazon Prime. The same demographic is likely to spend about $100 on concerts and $25 a year on music downloads and streaming services, according to Deloitte. Continue reading Research Points to Millennials Spending $62 Billion on Media

Online streaming continues to make headlines — from notable CES announcements (including upcoming HDR support from Netflix) to Golden Globe wins for “Transparent” and “House of Cards.” In the wake of Amazon unveiling its full lineup for the next pilot season and Netflix revealing a planned reboot for cult comedy “Wet Hot American Summer,” it looks like Woody Allen fans may also have a reason to celebrate. The iconic writer, director and performer has been tapped to create his first series, which will premiere exclusively on Prime Instant Video. Continue reading Amazon Studios Orders Full Season of First Woody Allen Series

While Amazon may be best known for its fast delivery and massive product selection, the Seattle-based company has also devoted a great deal of effort to offering one of the best refund and return policies possible. In fact, Amazon currently leads all e-commerce retailers when it comes to cash back for items returned. Where some companies take days, even weeks to reimburse customers for returns, Amazon takes an average of 1.3 days, according to a new study by StellaService Inc.  Continue reading E-Commerce: Amazon’s Return Policy Jumps Ahead of the Pack

Amazon’s latest experiment with its delivery service promises one-hour deliveries. The Amazon Prime Now service is being tested across New York City using a fleet of bike messengers. The program has plans to implement drop-off drones in the future. Amazon’s drone carriers, which could cut the one-hour delivery time in half, has yet to receive approval from the FAA for domestic use. Amazon joins companies such as Postmates, WunWun and Uber in the market for expedited delivery services. Continue reading Amazon Tests Delivery Options via Bike Messengers, Drones

According to recent news reports, Amazon is planning to launch a new ad-supported streaming service early next year that will be separate from Prime. The ad-supported option could become a significant challenger to streaming services such as Netflix and Hulu, especially if it undercuts the monthly fees of its rivals. Sources indicate that the new service would ultimately serve as a vehicle to attract more subscribers for Amazon Prime. Meanwhile, Amazon has denied plans to offer a new service. Continue reading Amazon Considering a New Ad-Supported Streaming Service?

According to the new Global Internet Phenomena Report by Canadian broadband network company Sandvine, Netflix continues to reign in the competition for streaming video. The popular video service presently accounts for 35 percent of all bandwidth usage in North America during peak hours. YouTube has the second highest bandwidth usage with 14 percent. Amazon Instant Video is the second highest paid streaming service, and it is growing quickly, along with HBO GO. Continue reading Sandvine Global Internet Report Finds Netflix Still Dominates

Last month, we reported that Verizon and Netflix were quietly testing a bundled subscription plan with FiOS Triple Play customers in New York City. The move seemed somewhat surprising, when considering the recent public feud between the two companies regarding connection speeds. Now, in an effort to recapture cord cutters, Verizon is offering a $60 per month plan that includes Netflix, broadband speeds of up to 50Mbps, local TV channels, HBO and Showtime (and when they arrive next year, HBO Go and Showtime Anytime). Continue reading Verizon Offers Netflix, HBO and Showtime to Lure Cord Cutters

Nielsen is planning to begin measurement of viewership ratings next month of television shows streamed on subscription online video services such as Netflix and Amazon Prime Instant Video. Nielsen will analyze the audio of programs to identify which shows are being streamed, a new measurement capability that does not require the approval of the streaming services. The data could impact how business is conducted between the services and the studios that license content. Continue reading Nielsen Planning to Measure TV Viewing via Streaming Services