Users appear to prefer Meta Platforms’ Threads to Elon Musk’s social platform X, based on the disparity between the number of downloads, which is widening. Globally, Meta’s Instagram spinoff — which has many of the same features as the app formerly known as Twitter — has recently been seeing three times as many daily downloads as X on iOS devices, and more than twice as many from the Google Play app store for Android. The analysis is from intelligence firm Appfigures, which this week lists Threads as No. 2 among all free app downloads, and X at No. 40. As Threads introduces new features, it is also testing a new in-app camera. Continue reading Threads Surpasses X in Downloads, Tests an In-App Camera

Instagram’s Threads app, an X competitor designed for sharing text updates and joining public conversations, is now gaining traction after an inconsistent 2023. New data from app intelligence firm Appfigures reveals that Threads is growing, tripling its number of downloads month-over-month in December, positioning it as one of the Top 10 most downloaded apps for Apple’s App Store and the Google Play Store. Ahead of Threads in downloads for December were popular apps such as Instagram, TikTok, Facebook and WhatsApp (Instagram took over the No. 1 spot from TikTok). Meanwhile, X continues to decline. Continue reading Instagram Threads Reaches the Top of App Store Downloads

Threads, the Twitter competitor launched in July by Meta Platforms to record-breaking numbers, has added features that make it easier for users to separate their Threads feeds from Instagram and Facebook. Users can now delete their Threads accounts separate from Instagram, something that previously confounded users. Because those signing up for Threads were required to do so either from their existing or a new Instagram account, the two were entwined. Instagram/Threads CEO Adam Mosseri also announced that propagation of Threads posts to Instagram and Facebook can now be turned off, to keep discussions separate. Continue reading Threads Lets Users Delete Accounts Separate from Instagram

A second Meta Platforms whistleblower has come forward, testifying this week before a Senate subcommittee that the company’s social networks were potentially harming teens, and his warnings to that effect were ignored by top leadership. Arturo Bejar, from 2009 to 2015 a Facebook engineering director and an Instagram consultant from 2019 to 2021, told the Senate Judiciary Subcommittee on Privacy, Technology and Law that Meta officials failed to take steps to protect underage users on the platforms. Bejar follows former Facebook whistleblower Frances Haugen, who provided explosive Senate testimony in 2021. Continue reading Second Meta Whistleblower Testifies to Potential Child Harm

Threads released an iOS update this week that automates the ability to translate posts into foreign languages. The Instagram spinoff also added a follows tab to the activities feed, where replies and mentions are displayed. Also new to iOS is the ability to access a list of any user’s Instagram followers, to subscribe to “unfollowed” users, and tappable repost labels. While Threads has prompted shock and awe by hitting 100 million downloads within five days of its July 5 launch, and is now at about 150 million, there are reports of dips in user activity. Meanwhile, the new platform has followed Twitter in introducing tighter rate limits. Continue reading Meta’s Threads Adds Updates, Aims to Suppress Bot Attacks

Meta Platforms’ Instagram spin-off Threads has racked up more than 100 million users in just five days, making the Twitter challenger the fastest growing app in history, beating ChatGPT’s recent record of 100 million users in two months. Threads was launched in 100 countries on July 5, and surpassed 100 million sign-ups on Monday. On Friday, Meta CEO Mark Zuckerberg wrote from his @zuck account on Threads that the app had already crossed the 70 million mark, performing “way beyond our expectations.” Ramping up the rivalry between Zuckerberg and Elon Musk, Twitter has threatened legal action against Meta due to similarities in the two microblogs. Continue reading Threads Breaks App Record with 100 Million Users in 5 Days

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Meta Platforms is beginning to implement parental controls on Instagram and Quest. Last week, Instagram added a Family Center that will eventually expand to allow parents and guardians to “help teens manage experiences across Meta technologies from one central place.” Meta says parental controls will be added to Quest VR in May, and hinted others, like Facebook, are queued-up to join. The Family Center will allow parents to monitor how much time their teens spend on Instagram, setting limits if they choose. Additionally, accounts teens follow and accounts following them will be trackable. Continue reading Meta Adding Parent Controls for Instagram and Virtual Reality

Instagram is making changes to its videos, adding auto-generated captions in 17 languages even as it discontinues support for the standalone IGTV video app to “focus on having all video on the main Instagram app.” It is eliminating the in-stream advertising known as IGTV ads while exploring ways to help creators monetize the short-form Reels format that “continues to be the largest contributor to engagement growth on Instagram,” according to the social platform. Instagram says it will “begin testing a new ad experience” later this year that will “allow creators to earn revenue from ads displayed on their Reels.”  Continue reading Instagram Introduces Video Captions, Shutters the IGTV App

As Facebook parent company Meta Platforms continues its planned evolution to the metaverse, observers have begun asking about Instagram. Acquired in 2012, the photo and video-sharing platform may be finding the accommodations that help it with advertisers hurt it with younger users gravitating to TikTok and Snapchat. While Meta doesn’t break out numbers for Instagram, the “family of apps” of which Instagram is a member generated $32.8 billion in Q4 revenue, all but $155 million of it from advertising, according to earnings released Wednesday. That’s an 18 percent improvement over Q4 2020. Continue reading Wall Street Ponders Instagram as Meta Posts $10.2B VR Loss

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators

The U.S. Senate has introduced the bipartisan Platform Accountability and Transparency Act (PATA), which if passed into law would allow independent researchers to sue Big Tech for failing to provide requested data. The move follows last week’s Instagram hearing, where leaked internal research suggested the platform’s negative effects on the mental health of teens. On December 6, an international coalition of more than 300 scientists sent an open letter to Mark Zuckerberg — CEO of Meta Platforms, the company that owns Instagram and Facebook — requesting the social behemoth voluntarily share research. Continue reading Senate Wants Social Firms to Pay for Holding Back Research

Instagram CEO Adam Mosseri spent more than two hours in the Senate hot seat last week, answering questions about the platform’s safety policies and impact on teens’ mental health. A bipartisan phalanx grilled the executive on topics ranging from algorithms to eating disorders. Mosseri, who was appearing in Congress for the first time, defended his social platform, a division of Meta Platforms, which also owns Facebook. He resisted pressure to throw in the towel on launching an Instagram for kids, telling lawmakers only that no child would have access to such a platform “without their explicit parental consent.” Continue reading Senate Tells Instagram CEO the ‘Time for Self-Policing is Over’