Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

SMPTE Fellow Andy Setos Wins Emmy for Lifetime Achievement

  • Andy Setos was honored with an Emmy Award last week — the Charles F. Jenkins Lifetime Achievement Award from the Academy of Television Arts and Sciences.
  • The award is a special engineering honor recognizing “an individual whose contributions over a long period of time have significantly affected the state of television technology and engineering.”
  • Setos was at Fox for 23 years where he was responsible for “guiding the company through the digital transition, the adoption of HD technology, content and standards issues and the regulatory landscape,” reports TVB.
  • “Andy Setos not only led some of the industry’s important technical efforts but contributed significantly to standards that ensure equipment and infrastructural interoperability and go-forward integration paths for new devices and technologies,” said SMPTE president Pete Lude.