Vevo Buys Showyou to Cut Out YouTube, Compete with Spotify

Vevo, a joint venture of Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media, just bought Showyou, a subscription-based video streaming platform and Vevo’s first-ever acquisition. The move is largely seen as Vevo’s effort to become more independent from its reliance on YouTube and to compete directly with other premium products including YouTube Red and Spotify. Showyou, which started as a social curation platform in 2011, switched to a subscription-based service last year. Continue reading Vevo Buys Showyou to Cut Out YouTube, Compete with Spotify