Super Bowl Sets Records for TV Broadcast and Most Streamed Game Ever
By Rob Scott
February 10, 2012
February 10, 2012
- Sunday marked the first live stream of the Super Bowl, which drew more than 2.1 million users (according to data provided by Omniture and mDialog).
- This sets a record for the most viewers of any single game online, NBC Sports said. Users screened more than 78 million minutes on NBCSports.com and NFL.com.
- “The Super Bowl XLVI live stream exceeded our expectations in every way,” said Kevin Monaghan, SVP of business development and managing director digital media at NBC Sports Group. “Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage.”
- Football fans viewed “1,838,812 on demand clips and were heavy users of the feature that allowed them to switch camera angles, with user-generated camera switches totaling 1,835,676,” reports Broadcasting & Cable.
- The TV audience also set a new record for the most-watched television program in U.S. history with 111.3 million.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.