Netflix Kickstarts Original Programming this Week with Lilyhammer

By Rob Scott
February 10, 2012

Netflix began airing its first original series this week, “Lilyhammer” with actor/musician Steve Van Zandt portraying a gangster on the run in Norway.
According to Ted Sarandos, Netflix content chief, the investment in original programming “is part of an emerging strategy to keep and win subscribers,” reports TheWrap.
“The more you watch them, the more you love the service,” says Sarandos. “The more [subscribers] we retain, the more you tell your friends about it. Shows like this, when they’re done really well, lead to a lot of watching and a lot of consumer engagement.”
Netflix has released all eight episodes of “Lilyhammer” for instant streaming at once; the second season is in development.
The service is also prepping a second original series, the David Fincher-produced “House of Cards” starring Kevin Spacey.
Additionally, Netflix has exclusive streaming rights to the new fourth season of “Arrested Development,” slated for 2013.

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