Sony Showcases New Alpha 7C Series Cameras at IFA 2023

Sony has introduced two new cameras in its 7C series of compact full-frame interchangeable lens cameras for photographers and videographers. The new Alpha 7C R model has a 61-megapixel high-resolution sensor. The second-generation Alpha 7C II is equipped with a full-frame sensor for 33 effective MP. Both are compact and lightweight (approximately 18 ounces), combining quality and portability for stills and clips. “As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras,” Sony says.

ProVideo Coalition writes that “both models are equipped with the same AI-processing unit and BIONZ XR processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700.”

Real-time Recognition AF recognizes subjects “with high accuracy,” explains Sony in a press release that specifies 5-axis in-body image stabilization for “a 7.0 step shooting advantage when capturing stills.”

When it comes to video, “both models support high-quality 4:2:2 10-bit video recording up to 4K 60p, and both models support Sony’s acclaimed S-Cinetone color science for rich cinematic video,” Sony says. The Active Mode in-body image stabilization and AI-based auto-framing, digital-audio interface support, among other advanced features are also standard on both.

“The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video,” ProVideo Coalition reports, noting that S-Log3 “supports a wide latitude of 14+ stops” while rendering “rich gradation with little overexposure and underexposure even in scenes with contrast.”

In Log shooting mode, “the look up table (LUT) imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production,” ProVideo Coalition details.

Sony’s new cameras “take advantage of tech from a7 IV and a7R IV, resulting in advanced features in highly compact bodies,” writes Popular Photography, noting “the a7C II continues the legacy of the original, with the most notable upgrades being the 33-megapixel sensor and BIONZ XR image processor” while “the new a7CR shares many of the same features and specs as the a7C II but boasts a 61-megapixel sensor for high-resolution images.”

Popular Photography calls the Sony A7 series “the bedrock for all of the company’s full-frame mirrorless offerings,” and explains that while video and low light performance are specialties of the A7S line and the A7R “is for the high-resolution fanatics, the A7 line sits squarely in the middle as an ideal all-arounder.”

Newsshooter goes into detail about the distinctive uses and links to Sony’s video explainers.

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