Social Discovery Platform: Get Ready to Prescreen Your Favorite Indies
By Rob Scott
September 15, 2011
September 15, 2011
- A new startup dubbed Prescreen launched this week as a marketing platform for independent films.
- Since indies typically find it challenging to gain exposure, Prescreen provides an alternative for filmmakers and distributors to generate buzz and potentially find an audience for their projects.
- “Basically, Prescreen offers users the ability to subscribe to a daily email alert, which will inform them of one indie film per day,” reports TechCrunch. “The user can then visit Prescreen to view trailers for free and if interested, can rent movies to stream on demand for up to 60 days. Users can also earn rewards and discounts for sharing movie information on their social networks.”
- Additionally, the service provides filmmakers and distributors with audience demographic data.
- In response to the trend regarding more mainstream services such as Netflix and Hulu starting to feature independent movies, Prescreen founder Shawn Bercuson explains that the discovery mechanism for finding and marketing these titles remains weak. He hopes that Prescreen’s email model and social features will help address this issue.
2 Comments
This is a fascinating proposal and it will be interesting to see how competition in this space plays out. I’m curious about Prescreen’s email alert model and how that will compare with the likes of related services such as Flickme, FlickLaunch, etc.
This is a fascinating proposal and it will be interesting to see how competition in this space plays out. I’m curious about Prescreen’s email alert model and how that will compare with the likes of related services such as Flickme, FlickLaunch, etc.
Leave a comment
You must be logged in to post a comment.