Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok.

Snapchat says in a newsroom post that the Timeline Editor is a more intuitive way to create videos on the platform.

Once you arrange a video sequence using the Timeline Editor, you can also add Lenses in addition to using other creative tools, TechCrunch reports. “The tool could get rid of the need for users to edit simple videos on third-party editing platforms like CapCut” — from TikTok parent ByteDance — “before posting them on Snapchat.”

Essentially what Timeline Editor does is build “a highlight reel clip of your favorite Snap moments,” explains Social Media Today, describing the feature as “a way to add value from your previous updates.”

Social Media Today describes the ability to automatically save favorite public Stories directly to a user profile as a bit of a breakout for Snapchat, noting it “runs counter to the traditional ethos of Snap, in focusing on in-the-moment, disappearing updates, in order to enhance the immediacy and intimacy of in-app connection” and engagement between fans and creators.

The focus on creator tools is part of Snap’s effort to bring “the next generation of creators” to the platform, writes Marketing Brew.

Snap also announced new analytics elements to aid marketers and promotion-minded creators. Users will be able to explore statistics for returning viewers, content performance, views by traffic sources, time spent with specific content, average view rate, and more, as explained in its post.

Social Media Today notes that in courting a broader spectrum of creators by expanding traditional tools Snap faces a risk in becoming “more generic” by shifting away from the “disappearing content” that had been its trademark.

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