Live streaming service Sling continues to innovate in the price-performance category, adding a $5 Day Pass that consumers without full-feature (or even skinny) subscriptions will likely find convenient for sports and other special events. The company is offering a $10 Weekend Pass and $15 Week Pass to complement a regular monthly subscription price that starts at $46. “Just in time for football season … fresh, flexible ways to tune in,” Sling touts, proclaiming a “mission to challenge industry norms” with “fan-first streaming solutions at a time when consumers are demanding more control and less cost.”

In addition to live college and professional sports, the new price plans can be used to watch “award shows or event TV without locking into a contract” as well as for the “spontaneous movie night,” Variety points out, calling it “a move that marks Sling’s most aggressive play yet to reframe the economics of streaming.”

Because many people are too busy to watch enough TV to justify recurring monthly subscriptions, Sling’s new “no strings” plan serves a real need. “If there’s only one thing you want to watch and you don’t have access to it through other means, you can simply purchase a day pass and watch it, then move on with your life,” writes Tom’s Guide. “It’s so simple, it boggles my mind that more streamers aren’t doing it.”

The Sling TV website details pricing, while the announcement shares the a la carte offerings, mentioning “Sling Extras” add-on channel packages: “These add-ons offer a way to customize your channel lineup by category by adding supplementary content via Sports Extra, News Extra, Entertainment Extra, Hollywood Extra, Lifestyle Extra, Heartland Extra and Kids Extra.”

“Fans can add Sling Extras to their passes for $1 for Day Pass, $2 for Weekend Pass and $3 for Week Pass,” Sling explains.

Variety credits Sling with having “upended the streaming landscape in 2015 as one of the first live TV alternatives to cable,” noting this “industry first” in pricing comes at a time when “competitors have leaned hard into higher prices and bundled tiers.”

CNET calls Sling “one of the more budget-friendly live TV streaming services,” offering “three plans with channel lineups that include networks such as ESPN, TNT, TBS, Disney Channel, Comedy Central and CNN” as well as the ability to watch catalog movies on-demand.

This new price menu “is about putting control back in the hands of the fans,” said Seth Van Sickel, SVP of product and operations at Sling TV.