Shazam for TV Offers Fans Access to Exclusive Media Content

  • Shazam, an application that recognizes audio content, tags and shares it on social networking sites, has raised $32 million in an effort to expand integration with TV.
  • The company is currently working with Syfy, Bravo, Oxygen and Spike TV to allow viewers to tag and unlock content.
  • Shazam recently helped promote Lil Wayne’s new music video, which is currently at 4 million views.
  • During the MTV Video Music Awards, Bing ran ads that Shazam could recognize and brought users exclusive content related to the show.
  • It is also said to do the same for ABC’s “Grey’s Anatomy” promos, allowing viewers to access new content such as music videos and exclusive scenes as the season progresses.
  • The app is already a big driver of iTunes downloads.¬†Shazam PR manager Rica Squires said that there are “over 4 million tags each and every day that result in 300,000 song downloads across iTunes and other vendors.”