Sony’s Mick Hocking talks about what they’ve learned about 3D in the last year at Sony Computer Entertainment. Hocking has been responsible for spearheading the 3D games enterprise.
The main lesson involves the need to educate developers in how to produce quality 3D. “We’ve actually now got a guide with 10 points for producing technically correct 3D, it’s our 3D 10 Commandments if you like, and we also have lots of resources now to help developers creatively with 3D as well.”
Last year 3D had a “wow factor.” This year there are many 3D capable devices becoming available.
Sony has 50 million 3D-enabled PlayStation 3 units and over 50 3D games in the market. In addition, there are 3D Blu-ray, 3D MP4s and 3D Camcorders and 3D HDTVs. Sony may look to build 3D on a handheld. Virtual reality may come back with Sony’s head-mounted, twin-OLED 3D display.
Despite what critics are describing as waning interest from consumers, Hocking emphasized that 3D remains a long term strategy for Sony.
Twentieth Century Fox’s “Rise of The Planet of The Apes,” premiering next month, made extensive use of performance capture techniques in its exterior shots.
Visual effects house Weta Digital, that developed motion capture techniques for “Avatar,” considers this the next step in the technique’s evolution.
“Avatar” was shot largely on enclosed sound stages, while “Rise” shot motion-capture performances on exterior sets.
Weta Digital created a portable performance capture rig teamed with special LED markers placed on the actors, enabling the production to take place in broad daylight.
“It was like the final step of mixing live-action and digital filmmaking,” explains senior visual effects supervisor Joe Letteri.
Actor Andy Serkis, a veteran of several performance-capture films, is developing a studio and academy to teach the technique, with the goal of making it more affordable and accessible even to lower-budget films.
Ford recently demonstrated a “short-range” Wi-Fi network that allows vehicles to communicate in a private cloud with other vehicles.
One key application is to alert drivers of potential crash situations in time to allow them to respond. The cloud technology has significant advantages over radar systems.
The technology could also enable communication with a traffic management system to help avoid traffic jams, thereby saving time and fuel.
Ford hopes to have its intelligent car technology in production as early as 2013.
Most media and entertainment company senior execs believe they are not fully leveraging customer data that would make it possible to deliver customized content, suggests a new study by consulting firm Accenture.
The research indicates that 91 percent of these executives are not taking full advantage of the data, and as a result, are not adequately prepared to identify revenue opportunities related to current and future digital technologies. Additionally, 95 percent do not have strong digital customer relationship management capabilities.
If fewer than 10 percent of the companies have a fully integrated view of their digital consumers, a new operating model may be necessary for sustainable digital growth (Accenture recommends a shift from legacy vertical, channel-oriented structures toward a horizontally-layered operating model).
Only 55 percent said their companies had a clearly defined social networking strategy in place, while 80 percent believe the industry is still in a state of flux. And 42 percent anticipate that advertising will serve as their main source of revenue in the next two years.
Accenture’s “Global Media & Entertainment High Performance Study” canvassed 130 executives across Europe, North America, South America and Asia Pacific from industries including television, gaming, film, music, publishing, portals and advertising.
UltraViolet, the cloud-based service that enables consumers to view content across multiple devices, has opened its licensing platform to content, technology and distribution partners.
It also welcomed eight new members to its governing consortium, the Digital Entertainment Content Ecosystem (DECE), including Blockbuster and Walmart’s VUDU. DECE now includes more than 70 members in ten countries.
DECE explained that consumers can expect to start seeing UltraViolet physical media and sell-through content by fall.
UltraViolet is intended to make the digitization process more efficient for content creators and to simplify consumer ownership by eliminating the current roadblocks to moving content between systems.
For example, a single digital movie purchase could be viewed on a TV, on a desktop PC, and on a portable device (up to six family members can use the same UltraViolet account).
According to a related article from paidContent: “Interoperability is the most critical challenge for the digital ecosystem to overcome, and there’s a lot riding on UltraViolet. If the big studios and their partners can’t provide a system for viewing content across platforms that’s simple and relatively inexpensive, digital piracy may continue to ‘solve’ the interoperability problem for them.”
Apple spin-off Apperian is hosting private-label iOS app stores for Cisco, Procter & Gamble, Estee Lauder and others.
Smarter Technology reports: “Apple’s over-the-air protocol enables any enterprise to bypass iTunes and create its own private-label application store, with complete IT control of provisioning, with Apple spin-off Apperian Inc. providing the necessary cloud-based hosting services.”
Apperian was spun off with Apple’s blessing in 2009. One year later, Apple’s over-the-air protocol became available.
Apperian CEO David Patrick says the service will also be adding Android apps in the future.
“Video Time Machine” is an entertaining and informative 99-cent iOS app from Original Victories, Inc. (compatible with iPhone, iPod touch, and iPad).
The app chronicles more than a century of compiled movies, commercials, TV broadcasts, and other moving images (the iTunes Preview description reads: “Watch over 10,000 hand-picked videos from 1860 to 2011”).
A simple interface enables users to select a year and then browse categories, including: news, games, sports clips, ads, movies, TV, and music.
For those more interested in entertainment surfing than a specific year or category, the app features a “random” button.
According to the Engadget post (which includes a video demo), all of the cataloged videos are available via YouTube, but the Video Time Machine “isn’t designed to simply mimic it; rather, the program’s meant to act more as a history lesson, giving us a unique opportunity to witness a slice of life.”
Acer has announced that the new Gateway NV and ID series laptops will provide one-touch access to social networking sites such as Facebook, YouTube and Twitter.
Social networking hot keys will activate integrated widgets that enable activities such as status updates, message posting, uploading media and more.
However, some laptop makers — including HP and Dell — suggest that hot buttons could potentially overwhelm users, and prove to be an unnecessary feature when software could easily do the job (in some cases, such keys are even being removed from business laptops).
Computer users spend on average one out of every six minutes of online time on social networks, according to comScore.
In his new book, iPad in the Enterprise (available this August), Nathan Clevenger examines how the Apple iPad has started to transform the way enterprise IT departments are operating. Some interesting excerpts from the book are listed below.
“The day the iPad was introduced we had some discussions about adding them into our environment; 24 hours later, we had 500 devices accessing e-mails,” said Frank Modruson, the CIO of Accenture. “CIOs who resist will eventually be forced to change.”
“As we move forward into a world where cloud enabled networks are the norm,” says Art Glasgow, the CTO at Ingenix, “CIOs have to accept the fact that the world has changed. Any device at any time on the network will be the norm and it will have to be done without sacrificing security and manageability. Cool matters and usability rules the day so devices like the iPad have to be not just accounted for, but designed for. The good news is that devices like the iPad aren’t just cool. They are flexible, multifunction tools that are changing the way we work and create and in that sense may very well be not just an innovation themselves, but a catalyst to innovations.”
Only 2 percent of U.S. homes will have a 3D TV by year’s end, and the market is expected to only improve slightly to 5 percent penetration in 2012.
However, SNL Kagan reports that these figures will jump to 21 percent in 2015.
Internet-enabled TVs are currently more popular, projected to go from 14 percent penetration this year to 51 percent in 2015.
The report also concludes that a lack of 3D content has been a problem thus far, but growing interest in 3D sports and films should help sustain the technology in the future.
Google announced it has acquired Inglewood, California-based SageTV and the company’s multiplatform DVR technology.
SageTV integrates broadcast, Internet, Netflix and Hulu via its Home Theater PC (HTPC) software.
SageTV Placeshifter enables users to view TV from any high-speed Internet connection, similar to Slingbox.
Although details have yet to be announced, we may see SageTV functionality incorporated into Google TV.
From the SageTV site: “We’ve seen how Google’s developer efforts are designed to stimulate innovation across the web, and as developers have played a core role in the success of SageTV, we think our shared vision for open technology will help us advance the online entertainment experience.”
The Engadget post features the SageTV press release and a 4-minute video (created by user jaredduq).
Comcast announced it is teaming with Skype to provide its broadband subscribers video calling on their TVs.
Details of the service are still being worked out. Testing is expected to begin in the next few months.
An Xfinity broadband service subscription will be required (subscribers will also have access to Skype calls through the Comcast Xfinity Mobile app).
The service will be enabled via an adapter box and a “high-quality” video camera provided by Comcast (a number of Internet-enabled TVs from Panasonic and Samsung already offer Skype but the set-up requires compatible cameras, that typically cost between $130 and $170).
According to Comcast, customers will be able to receive Skype calls or send and receive IMs while watching television.
