Samsung Is an Early Mover in Mobile LLM Space with Gauss

Samsung Electronics has unveiled a generative AI model called Samsung Gauss designed specifically for artificial intelligence apps on mobile devices. If Samsung deploys Gauss to its smartphones anytime soon it would be among the first handset makers to natively integrate generative AI, putting it ahead of Apple. Gauss was revealed at the Samsung AI Forum 2023 in Korea, held by Samsung Research. Gauss is a large language model that facilitates tasks such as composing emails, summarizing documents and translating content. Samsung says it also enables smarter device control when integrated into products.

The Gauss model includes the Samsung Gauss Language, Samsung Gauss Code and Samsung Gauss Image, Samsung explains in a newsroom post summarizing day two of the AI Forum, where the technology was announced at the closing session.

The model is named after Carl Friedrich Gauss, the renowned German mathematician behind “normal distribution theory,” a fundamental component of machine learning and AI. “The name reflects Samsung’s ultimate vision for [artificial intelligence] models, which is to draw from all the phenomena and knowledge in the world in order to harness the power of AI to improve the lives of consumers everywhere,” the company writes.

Key parts of Samsung Guass can run locally on mobile devices, reports The Verge, noting that “Korea Times reports that Gauss will be integrated into the next Galaxy S24 handset, expected in early 2024.” Executives at Samsung last month began teasing that the firm will begin adding GenAI to “core functions” for mobile devices beginning in 2024.

“That comment followed reports of an AI focus for Samsung’s Galaxy S24, which is widely expected to be announced in early 2024,” notes The Verge.

Samsung says employees are currently testing the technology internally, per VentureBeat, which reports “the move comes as technology companies, including Apple and Google, explore the potential of on-device AI for different use cases,” comparing Gauss to the generative AI powering Google Workspace.

“Similarly, Gauss Image will handle photo work on the devices, starting from generating and editing the images to enhancing them with additions and increasing resolutions,” VentureBeat writes, citing “access to features like generative fill right within the editor of a smartphone.”

Gauss Code will function as a software development assistant, assisting teams who write code for mobile devices by supporting “functions such as code description and test case generation through an interactive interface,” VentureBeat adds.

“Apple, Samsung’s biggest rival in the smartphone space, has yet to announce a generative AI product of its own” for mobile, per CNBC.

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