Rovio Planning Angry Birds Feature Film, Acquires Animation Studio

  • Rovio, creator of the game app “Angry Birds,” is planning the next step for its popular IP: a feature-length motion picture.
  • The expanding franchise has already proven successful with plush toys, iPhone cases, a Mattel board game, a cookbook, and an interesting tie-in with 20th Century Fox’s feature film, “RIO” (Rovio launched mobile game “Angry Birds Rio” to coincide with the film’s release).
  • In order to facilitate its next steps, Rovio has acquired Finnish animation studio Kombo and has attached former Marvel Studios chairman David Maisel as special advisor.
  • Based on the global popularity of the app and the “emotional connection” that gamers experience during play, Maisel sees continued success for “Angry Birds” as an entertainment brand.

4 Comments

  1. I would have never predicted that an iPhone app dev could build enough capital to purchase an animation studio… They’ve come a long way.

  2. I would have never predicted that an iPhone app dev could build enough capital to purchase an animation studio… They’ve come a long way.

  3. This could be a new trend of game companies producing content beyond just the game.

  4. This could be a new trend of game companies producing content beyond just the game.

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