Two years after debuting a self-branded TV line, and one year following the rollout of its premium Pro series, Roku is unveiling a new line the spans from budget to higher-end models. The 2025 lineup — featuring Roku Select, Roku Plus and Roku Pro Series — are available with prices starting at just $130 for the entry-level Select series, while a 75-inch Pro Series mini-LED will run about $1,700. The lineup promises “seamless setup,” a built-in remote finder, updated Smart Picture Max — “Roku’s most advanced video ever,” and “performance upgrades and intelligent features” that automate “the best picture and sound.” Roku is also offering two new streaming sticks and testing a refreshed home screen.

“Simplified cable management, easy-to-reach ports” and an overall “more responsive user experience” are additional highlights, according to ZDNet, which notes the 2025 Pro Series “features the next generation of Roku Smart Picture Max, a technology that processes images and automatically adjusts picture settings on a scene-by-scene basis.”

In its news release, Roku describes Smart Picture Max as “improving motion clarity, correcting compression artifacts, and intelligently selecting the best picture mode for the content on screen.” The new mini-LED backlight “produces sharper highlights and minimizes blooming with 75 percent higher dynamic contrast than the previous model.”

The Pro Series features “QLED color, a 120Hz refresh rate, HDR10+, Dolby Vision IQ, hands-free voice control, and Wi-Fi 6 support,” ZDNet reports.

Pocket-lint describes the entry-level LED Select Series — “ranging from 24-inches all the way up to 85-inches” — as “a potentially excellent gateway into the world of Roku-powered content streaming.”

Roku is also “experimenting with a new homepage that aims to make it easier to jump into your favorite apps and discover new things to watch,” reports The Verge, which says a limited test involving the new presentation is rolling out with “new sections like Quick Access, which automatically populates with the apps you visit the most.”

“That means if you’re watching Netflix a lot or often peruse Roku’s selection of action movies across multiple apps, the service will put shortcuts to those destinations beneath Quick Access.” While there is currently “no way to manually remove or add apps to the Quick Access section,” The Verge notes “the company is ‘trying some different approaches.’”

In addition, two new streaming sticks with voice remote — the Roku Streaming Stick and the Roku Streaming Stick Plus — recently became available.

“Roku boasts that these sticks are over 35 percent smaller than those of competing brands, and the entry-level Roku Streaming Stick starts at just $29.99,” Tom’s Guide reported in April when Roku first teased its new products. The Roku Streaming Stick Plus “launches at $39.99 and supports 4K playback.”