Retail Trends: Cyber Monday 2012 Sets New Record in Online Sales
By Rob Scott
November 28, 2012
November 28, 2012
- According to the Adobe Digital Index, which tracks consumer shopping activity, this week’s Cyber Monday has become the busiest online shopping day in history. The report indicates that online sales grew 17 percent over last year to $1.98 billion.
- Adobe suggests that mobile shopping “has passed the tipping point.” Cyber Monday saw mobile devices accounting for 22 percent of total online shopping, up 100 percent year-over-year.
- Tablets accounted for 14.1 percent of total online sales and smartphones generated 6.8 percent.
- “We attribute this behavioral change to two factors,” explains the report. “First, consumers are more willing to fill up their online basket to a higher dollar amount and complete the transaction in a shorter period of time.”
- “Second, consumers have become savvy mobile shoppers. We anticipate that the behavioral change will be followed by modifications to online promotional strategies as shopping behavior continues to move online.”
- The impact is also being felt outside the U.S. “We’re noticing the ‘Cyber Monday effect’ slowly spreading to other parts of the world where they don’t celebrate the Thanksgiving holiday,” notes Adobe. “In Europe, Cyber Monday this year represented an 8 percent growth in online sales.”
- Adobe expects retailers to generate $6 billion in online sales since Thanksgiving Day. “With overall growth rates for holiday spending in the low single digits, online shopping’s continued double-digit growth appears to be an unstoppable force,” concludes the report.
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