Research Points to Decline in Live TV and Rise in SVOD Subs

According to Nielsen, live television viewing in the U.S. dropped during the second quarter, while the number of broadband-only homes and those with streaming video subscriptions increased. Multichannel News reports that U.S. households with pay TV subscriptions dropped by 1.2 million to 100.4 million during Q2 from the previous year, and broadband-only homes increased more than 50 percent to 3.3 million. Nielsen’s findings indicate that 45 percent of homes had SVOD in Q2, up from 38 percent in the same quarter last year. Homes with connected TVs represented an 18 percent share, up from 11 percent.

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