Repeatedly Playing Loops of Songs Earns Revenue for Artists

Musicians are coming up with new ways to leverage streaming music technology. Eternify, for example, is a website that enables users to play songs from Spotify’s catalog in 30-second loops, an approach that can slowly build up the pay-per-stream revenue for a given artist. “Last year, indie funk band Vulfpeck launched an album named Sleepify that consisted entirely of silent tracks,” notes The Verge. “They encouraged fans to stream the album on repeat while they slept, promising they’d use the streaming revenue to fund a free tour.” Ohm & Sport, the band that created Eternify, estimates that each 30-second stream will generate $0.005 for the artist.

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