OpenAI is taking ChatGPT beyond the question-and-answer phase with the introduction of ChatGPT Pulse, which has agentic abilities, proactively doing research to deliver personalized updates based on chats, feedback, and connected apps like calendar. Users can curate the results by indicating what’s useful. ChatGPT will be working while you’re not, delivering up to 10 “briefs” designed to help start your day. Available in preview to ChatGPT Pro users on mobile, OpenAI plans to “learn and improve from early use before rolling it out to Plus, with the goal of making it available to everyone.”

Since ChatGPT launched, users have been turning to it to ask questions and get answers, which is “limited by what you know to ask for and always puts the burden on you for the next step,” OpenAI notes in a blog post.

“ChatGPT can now do asynchronous research on your behalf,” OpenAI continues, noting that nightly it will be synthesizing information to deliver personalized research that “appears in Pulse as topical visual cards you can scan quickly or open for more detail.”

These could look like follow-up research for topics discussed often, like ideas for a healthy dinner to quickly make at home, or next steps toward a longer-term goal such as training for a triathlon.

TechCrunch reports “Pulse is part of a broader shift in OpenAI’s consumer products,” which are trending toward agentic action that takes place in the background, either independently or while a user works on something else. “Features like ChatGPT Agent or Codex aim to make ChatGPT feel more like an assistant rather than a chatbot,” TechCrunch adds.

When opening the ChatGPT app, subscribers to the $200-a-month ChatGPT Pro plan will see Pulse appear as a new tab. With OpenAI’s new applications, CEO Fidji Simo says in TechCrunch that the company’s approach is “to build AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time.”

“The feature could eventually lead to more intelligent agents from OpenAI” that target corporate users instead of individuals, writes VentureBeat, couching it as something of an experiment. “Enterprises are in the process of determining the best use cases for agents, and one of these is understanding how to leverage an agent that proactively performs tasks on behalf of users.”

Related:
ChatGPT Pulse Is Here — Now the AI Proactively Starts the Chat and Creates a Daily Brief, Tom’s Guide, 9/25/25
ChatGPT Pulse: OpenAI Wants to Give You a Morning Briefing (and Get a Peek at Your Other Apps), Gizmodo, 9/25/25
ChatGPT Pulse Works Overnight to Produce Personalized Morning Updates for You — How It Works, ZDNet, 9/26/25