New Study Shows Little Connection Between 3D and HDTV Purchases

By emeadows
August 30, 2012

A recent study by J.D. Power and Associates reveals that only 11 percent of consumers purchasing HDTVs are motivated by 3D capabilities.
The “2012 High Definition (HDTV) Report” was released last week, based on research of 1,000 consumers who purchased HDTVs during the past year.
Price is often a factor, according to Sara Wong Hilton, a director at J.D. Power and Associates. Another is the requirement of special media players or 3D glasses, which many find to be an irritating necessity and expense.
“The study said that 75 percent of customers surveyed gave price as the primary motivation for making their HDTV purchases,” reports TV Technology. “This was followed by brand reputation (60 percent), positive reviews (37 percent), past brand experience (36 percent), construction quality (33 percent), styling (29 percent), and ease of use (21 percent).”
“Half of the customers responding to the survey said they purchased 41- to 50-inch sets,” adds the post. “The poll also showed that LCD displays were more popular than LED or plasma models and that Vizio led the field in customer satisfaction, scoring 887 on a 1,000 point scale.”

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