MLB Players to Test Snapchat During Spring Training Games

During March 11 spring training games, Major League Baseball plans to suspend its social media rules for one day by allowing players to post on video messaging app Snapchat. “Encouraging live, in-game posts — called Snaps — is part of an expanded agreement between the league and the $16 billion social media network,” explains Bloomberg. While Snapchat also has deals with the NBA, NFL, NHL and NCAA that typically involve shared ad revenue, the leagues currently prohibit athletes from posting on social media during games.

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