Merchants Can Sell Products via Tweets with ‘Buy Now’ Button

Twitter announced this week that its “buy now” button would be more widely available to U.S. merchants, by offering the feature to stores that use e-commerce platforms Bigcommerce, Demandware or Shopify to run their online shopping operations. Businesses that use any of the three platforms can tweet out links to products that will appear with a buy button. “A Twitter user can then purchase the product in as few as two taps — one tap on the buy button and a second to confirm the purchase,” reports The New York Times. Earlier this week, YouTube announced that advertisers now have the ability to insert buy buttons in other people’s videos.