iHeartRadio App to Feature Intelligent Playlists: Will it Take on Pandora?

  • An upgraded iHeartRadio will be released by Clear Channel in a few weeks, to be kickstarted by a two-day music festival in Las Vegas.
  • The service is Clear Channel’s answer to Pandora, which now has more than 100 million users.
  • A key feature of the new iHeartRadio app will be playlist creation based on an “intelligence platform” from Echo Nest that will reportedly incorporate 5 billion pieces of information collected from 15,000 music blogs.
  • According to Echo Nest CEO Jim Lucchese, his company has processed 30 million songs in the past 12 months, while Pandora has categorized 800,000 tracks in the past 10 years.
  • “Echo Nest provides similar technology to MTV, The BBC, MOG and Rhapsody,” reports Radio Ink.