Hisense’s new top-of-the-line TVs, which use the China-based company’s latest RGB-MiniLED technology, hit the market last week at “select retailers.” The 116-inch Hisense 116UX lists for $30,000 and the 100-inch Hisense 100UX is priced at $20,000 (though as of this writing Best Buy offers them for $25,000 and $15,000, respectively). The company also announced its new 4K UHD ultra short throw projector, the TriChroma Laser TV L9Q — which supports a picture of 80 to 200 inches — will ship in North America and Europe beginning in Q3.

Tom’s Guide reports that the 4K Ultra HD 116UX’s “eye-popping brightness on a gargantuan screen,” makes it worth the price, stating “this TV packs better HDR highlight brightness than any commercially available TV we’ve measured to date.”

Hisense claims peak brightness of 8,000 nits. CNET tested it with a light meter and registered “an impressive 7,923 nits — pretty much exactly what Hisense claimed,” declaring it “squarely aimed at the (very) well-heeled video quality aficionado,” while also optimized for gaming with up to a 165Hz refresh rate, AMD FreeSync Premium Pro and Auto Low Latency mode.

Tom’s own tests found the 116UX “exceeds the 5,000-nit mark,” well above the nearly 4,000 nits of the brightest traditional Mini-LED TV Tom’s tested so far this year, the Hisense U8QG, which costs much less, starting at $1000 for a 55-inch and sale-priced at $5,000 for a 100-inch, per Tom’s.

The Verge explains that traditional Mini-LED backlighting uses “an array of tiny white or blue LEDs that are frequently paired with a layer of quantum dots to fine-tune the color of the light illuminating the pixels on the TV’s LCD panel.”

That’s different than the newer technology, branded RGB-MiniLED by Hisense and Micro RGB by Samsung. Also referred to as “trichroma TV,” it consists of individually controlled red, green and blue LEDs, allowing for more precise color control.

Announced at CES 2025, as part of the Hisense XXL -TV lineup, the 116UX “covers a remarkable 91.14 percent of the BT.2020 color gamut,” Tom’s reports, noting it delivers “the best color volume we’ve seen this year.”

Hisense’s 4K TriChroma Laser TV L9Q achieves brightness of 5000 ANSI lumens and a 5000:1 contrast ratio. The model was unveiled at CES 2025, where Home Theater Review named it best of show.

Hisense offers an optional Ambient Light Rejection (ALR) screen, available sized from 100 to 150 inches for a coupling the company announcement says will deliver “crystal-clear images in any lighting condition.” Projector Screen lists the LQ9 for preorder at $6,000.