Google is launching new subscription AI services that aim to help businesses build agents. Gemini Enterprise starts at a monthly fee of $30 per user for large organizations, while the $21 per person monthly Gemini Business is aimed at smaller clients. Premade Google agents are packaged with the new subscriptions to pave the way for automated software development, data science and customer engagement efforts. Access to agents from Workday and others is also provided, and they can draw on data from Microsoft, Salesforce and Box. The Google launch was announced just a few days after OpenAI revealed that tools from third-party apps can now be accessed in ChatGPT.

“Neither Gemini Enterprise nor Gemini Business require coding,” writes CNBC. Additionally, “Gemini subscriptions come with Model Armor, a feature for inspecting and blocking requests and responses in AI chats, so organizations don’t need to fuss with setting it up.”

“Built with Google’s most advanced Gemini models,” Gemini Enterprise “enables you to chat with your company’s documents, data, and applications,” the company writes in a blog post by CEO Sundar Pichai that indicates Best Buy and HCA Healthcare are already using it. “We think of it as the new front door for AI in the workplace,” Pichai adds.

TechCrunch lists Klarna, Figma and Virgin Voyages among Gemini Enterprise users, pointing out that the new product “isn’t a Workspace add-on product,” but a new secure platform on Google Cloud that functions as a no-code AI workbench companies can use to build and deploy custom AI assistants.

A related Google Cloud blog post by CEO Thomas Kurian discusses the company’s “full stack approach” to AI, stressing Gemini Enterprise “securely connects to your company’s data wherever it lives — from Google Workspace and Microsoft 365 to business applications like Salesforce and SAP.”

“The friction of having to open a separate chat window to prompt an agent could be a hassle for many enterprises, and AI companies are seeing an opportunity to bring more and more AI services into one platform, even integrating into where employees do their work,” VentureBeat reports, pointing out that ChatGPT still operates in “a separate window” as OpenAI “is gradually introducing more integrations.”

Meanwhile, AWS Quick Suite is another, a service in which workers without technical skills can create AI agents, with connections to over 50 applications,” CNBC reports.

VentureBeat points out that “rivals like Google and Amazon Web Services believe they can compete with new platforms directly aiming at enterprise users who want a more streamlined AI experience” by bringing business AI users “into one central place for their AI needs.”

Related:
AWS Quick Suite a One-Window AI Integration and Agent Tool, ETCentric, 10/13/25