Newzoo Forecasts U.S. Will Top Gaming Market This Year

According to market research company Newzoo, the United States is on the cusp of becoming the world’s top gaming market at $36.9 billion, the first time since 2015, and supplanting China. Newzoo said its forecast isn’t due to the 2018 freeze on gaming licenses in China, but rather is a reflection of “new console users and in general massive growth in console spending” on both Sony PlayStation and Microsoft Xbox. Newzoo senior market analyst Tom Wijman points out that about 50 percent of U.S. game revenues come from consoles. Continue reading Newzoo Forecasts U.S. Will Top Gaming Market This Year

Etsy Turns to Google Cloud to Improve Search, Boost Sales

Etsy, the online crafts marketplace, boasts more than 60 million unique items and is using Google’s machine learning technology to help boost sales. Because more than 80 percent of its search-based purchases come from the first page of results, it is crucial to provide relevant items on that page. With that in mind, Etsy started a move to Google Cloud in 2017, motivated by the platform’s artificial intelligence capabilities. About three-fourths done with the migration, it’s already seen $260 million in incremental gross sales.

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Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

Google GPipe Library Speeds Deep Neural Network Training

Google has unveiled GPipe, an open-sourced library that makes training deep neural networks more efficient under the TensorFlow framework Lingvo for sequence modeling. According to Google AI software engineer Yanping Huang, “in GPipe … we demonstrate the use of pipeline parallelism to scale up DNN training,” noting that larger DNN models “lead to better task performance.” Huang and his colleagues published a paper on “Efficient Training of Giant Neural Networks Using Pipeline Parallelism.” Continue reading Google GPipe Library Speeds Deep Neural Network Training

HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

WorkLink From AWS Enables Secure Mobile Intranet Access

Amazon’s AWS cloud computing unit has announced its new WorkLink service that promises to provide workers with simple and secure mobile access to all of their companies’ intranet sites and web apps. Since most companies typically use virtual private networks or mobile device management software for such remote access, AWS wants to replace the often expensive and complex use of these approaches with simple one-click access that employees should find similar to basic Internet browsing on their various devices. Continue reading WorkLink From AWS Enables Secure Mobile Intranet Access

AMPAS, Linux Foundation Team Up for Open Source Software

The Academy of Motion Picture Arts and Sciences and The Linux Foundation announced this morning the launch of the Academy Software Foundation (ASWF) to create an environment for developers to contribute to open source software for the motion picture and related media industries. Industry partners funding and participating in ASWF include Animal Logic, Autodesk, Blue Sky Studios, Cisco, DNEG, DreamWorks, Epic Games, Google Cloud, Intel, Walt Disney Studios, Weta Digital, with Foundry and SideFX. Continue reading AMPAS, Linux Foundation Team Up for Open Source Software

New App for Manufacturing Workers Adds AI to Google Glass

At this week’s Google Cloud Next conference, Israeli company Plataine demonstrated a new app for Google Glass, pointing to artificial intelligence as the technology that will drive the success of the spectacles. The easy-to-use app, which is aimed at factory workers, understands and replies in spoken language. Plataine’s clients already include Airbus, Boeing and GE, and the company is now working on adding image recognition capabilities to the app, which was built using Google Cloud AI services and support from the tech giant. Continue reading New App for Manufacturing Workers Adds AI to Google Glass

Google to Open Up Its AutoML Vision AI Tool for Public Beta

At its Cloud Next conference, Google revealed that its AutoML Vision, which allows non-experts to train their own self-learning models for image and object recognition, will soon be available in public beta. It also debuted AutoML Natural Language and AutoML Translation. To democratize such techy AI tools, Google relied on a simple graphical interface and such widely adopted interfaces as drag-and-drop. The company is also pitching its cloud services to corporations, having recently nabbed Target as a client. Continue reading Google to Open Up Its AutoML Vision AI Tool for Public Beta

Google Plans Not to Renew its Defense Department Contract

Influenced by employee discontent, Google will not renew a contract with the Pentagon’s Project Maven when it expires next year. Google Cloud business head Diane Greene, who won the contract, was the one who announced the company’s decision in a weekly employee meeting. The Maven project uses artificial intelligence to interpret video images and, among its potential uses, could be employed to improve drone attack targeting. Many Google AI researchers worried aloud that it was a step towards using AI for advanced weaponry. Continue reading Google Plans Not to Renew its Defense Department Contract

Google’s Third-Gen Tensor Processor Unit Key to AI Ambitions

At Google’s I/O conference, chief executive Sundar Pichai reflected on the backlash against Silicon Valley companies while, at the same time, promoting the company’s advances and ambitions in artificial intelligence. Among those were specific positive solutions, such as an AI-powered software that helps diagnose eye disease, and a demonstration of what Google Assistant — in a variety of voices and accents — can do for ordinary consumers, and how Smart Compose in Gmail will suggest complete sentences to make the process speedier. Continue reading Google’s Third-Gen Tensor Processor Unit Key to AI Ambitions

NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Google, Ubisoft Partner on Open-Source Game Server Project

Multiplayer game servers are notoriously difficult to build and maintain, but as the popularity of multiplayer games increases, Google Cloud aims to tackle the issue with the advent of Agones (Greek for “contest” or “gathering”), its new open source project developed through a partnership with French gaming company Ubisoft. Dedicated servers are important for multiplayer games to reduce delays, stop cheating in its tracks, and provide a better overall experience for those connecting to play. Google is currently seeking more partners for Agones.

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CES: Kuzzle Launches its Advanced Backend Solution for IoT

Following 15 years of working on assorted web and digital projects, French startup Kuzzle shifted direction and used the backend infrastructure from its earlier projects to build a new development platform. The company created an open-source backend solution for the Internet of Things designed to be compatible with major cloud providers. The scalable tech can be used for connecting devices, synchronizing data, authentication, geofencing, security and more. Kuzzle can be used as a backend solution for web services, mobile apps and IoT.  Continue reading CES: Kuzzle Launches its Advanced Backend Solution for IoT

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