YouTube Unveils Interactive Features, New Original Programs

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

Google Adopts Futuristic Hybrid Plan for Work Post-Pandemic

Google is creating a post-pandemic workplace to appeal to employees who got used to working remotely last year and may not want to return to the office full-time. Over the next year, the company plans to try out a variety of different ways to design office spaces, based on research done before COVID-19 hit. A variety of consultants were asked to imagine the future workspace, one of which is “Team Pods,” where desks, chairs, whiteboards and storage units are all on casters and can be rearranged in numerous configurations. Continue reading Google Adopts Futuristic Hybrid Plan for Work Post-Pandemic

Biden Plan Aims to Build U.S. Semiconductor Manufacturing

President Joe Biden stated that investing in the manufacturing of semiconductors is part of his administration’s effort to improve the nation’s infrastructure, in order to “build the infrastructure of today and not repair the one of yesterday … [as well as] protect our supply chain and revitalize American manufacturing.” A shortage of semiconductors has impacted industries worldwide and hit the automotive industry particularly hard, forcing a slowdown or cessation of production across the U.S. To assess the problem, White House officials met with 20 chief executives from tech and automotive companies this week. Continue reading Biden Plan Aims to Build U.S. Semiconductor Manufacturing

Congress Grills Big Tech Executives on Accountability Issues

Prior to a House hearing on social media’s role in extremism and disinformation, Facebook chief executive Mark Zuckerberg submitted written testimony on Section 230, suggesting that “platforms should be required to demonstrate that they have systems in place for identifying unlawful content and removing it.” Section 230 of the 1996 Communications Decency Act holds that platforms are not liable for content posted by their users. In a bipartisan effort, lawmakers are pushing for change. “Our nation is drowning in disinformation driven by social media,” suggested Rep. Mike Doyle (D-Pennsylvania). “We will legislate to stop this.” Continue reading Congress Grills Big Tech Executives on Accountability Issues

Australia Plans Law That Would Make Big Tech Pay for News

Microsoft is urging the United States to adopt Australia’s proposal that Big Tech companies pay newspapers for content, in direct opposition to the positions of Google and Facebook. In Australia, that proposal is before a parliamentary committee. Google, which is responsible for 95 percent of searches in that country, has threatened to pull its search engine should the proposal become law. Microsoft is betting that, especially if the Australians pass the law, other countries will join in demanding payment for publishers. Continue reading Australia Plans Law That Would Make Big Tech Pay for News

Google Breaks Revenue Records, Boosts Cloud Investments

Due largely to robust online holiday shopping, Google’s parent company Alphabet reached a record-breaking $56.9 billion in revenue for Q4, up from $43.2 billion in the same quarter last year. The numbers represent an ongoing recovery in ad spending, which was hard hit in early 2020. FactSet reports that analysts predicted the company would post $52.7 billion in revenue, including $42.3 billion from advertising. Chief financial officer Ruth Porat said Google Search and YouTube led the positive performance numbers. Continue reading Google Breaks Revenue Records, Boosts Cloud Investments

European Union Plans to Announce Regulations for Big Tech

On December 2, European Commission EVP and commissioner for competition Margrethe Vestager and European commissioner for internal market Thierry Breton plan to announce the new rules governing powerful online companies. Among the draft rules of the Digital Services Act and Digital Markets Act, Big Tech companies will have to share data with rivals and regulators. Alphabet chief executive Sundar Pichai also apologized to Breton over a leaked document revealing his company’s proposed tactics against the European Union’s new, tougher rules. Continue reading European Union Plans to Announce Regulations for Big Tech

Big Tech Executives Defend Their Services in Senate Hearing

Facebook chief executive Mark Zuckerberg, Twitter chief exec Jack Dorsey and Alphabet/Google chief exec Sundar Pichai faced a combative Senate Commerce Committee this week. Republicans want to update Section 230 of the Communications Decency Act that shields Internet platforms from liability for user-generated content. They also claim the platforms censor conservative views. Democrats also want to look at Section 230 but are more focused on whether the platforms are guarding against disinformation as the presidential election looms. Continue reading Big Tech Executives Defend Their Services in Senate Hearing

FCC Aims to Limit Section 230 Protections for Social Media

Affirming the FCC’s authority over social media companies, chair Ajit Pai has launched an official effort to “clarify” how Section 230 of the Communications Decency Act applies to them. “Social media companies have a First Amendment right to free speech — but they do not have a First Amendment right to a special immunity denied to other media outlets, such as newspapers and broadcasters,” he said. President Trump has often called for social media companies to be stripped of Section 230 protections. Continue reading FCC Aims to Limit Section 230 Protections for Social Media

Google Tests Making YouTube an E-Commerce Marketplace

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

Big Tech Executives Are Grilled During Congressional Hearing

At a congressional hearing this week, the chief executives of Amazon, Apple, Facebook and Google endured frustration and hostile criticism from bipartisan lawmakers. House Antitrust Subcommittee chair David Cicilline (D-Rhode Island) started by saying that, “Our founders would not bow before a king. Nor should we bow before the emperors of the online economy,” referring to Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai. The companies are collectively worth almost $5 trillion. Continue reading Big Tech Executives Are Grilled During Congressional Hearing

India Hails Google’s New Fund but Plans to Regulate Big Tech

About half of India’s 1.3 billion people are not yet online, and Google hopes to improve its profile there with a new $10 billion Google for India Digitization Fund. The tech tech giant plans to invest in the country over the next five to seven years via equity investments and partnerships. But a recent government-ordered report urged India to create a data regulator position to oversee “the sharing, monetization and privacy of information collected online.” The report names Google (among other companies) as “squeezing new entrants and startups.” Continue reading India Hails Google’s New Fund but Plans to Regulate Big Tech

Google Plans Changes to How Long It Holds on to User Data

Google disclosed that it had changed its policy regarding how long it will hang on to users’ search data. Last year, the company introduced an option that allowed users to automatically delete data related to Internet searches, requests made to Google Assistant and location history after three months or 18 months. Beginning now, Google’s default policy is to automatically delete location history, voice recordings and web/app activity on new accounts after 18 months. The settings on existing accounts will remain the same. Continue reading Google Plans Changes to How Long It Holds on to User Data

Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

In Q1 2020, YouTube reported $4.04 billion in ad revenue, up 33 percent from 2019. Last year, YouTube earned $15.15 billion in ad revenue, up 36 percent. Its parent company Alphabet — which first broke out numbers for YouTube in Q4 2019 — generated $41.16 billion in revenue, a 13 percent year-over-year growth, with an adjusted net income of $6.84 billion or $9.87 per share. Those figures exceeded analyst expectations for revenue of $40.38 billion, but missed its EPS of $10.33; shares rose 8+ percent in after-hours trading. Continue reading Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

Rivals Apple and Google Collaborate on Contact-Tracing Tool

Long-time rivals Apple and Google joined forces to build software into smartphones that would alert people who have recently been in contact with someone infected with the coronavirus. Users will have to opt-in to use the tool, which will be ready to release in “several months” and enable smartphones to “constantly log other devices they come near,” to accomplish what is called contact tracing. It also relies on a user’s voluntary report of having become infected. The two companies said they teamed-up in the last two weeks. Continue reading Rivals Apple and Google Collaborate on Contact-Tracing Tool

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