Google Adds Paid Features to AI Mode, Now in 180 Countries
August 26, 2025
Google is adding subscription-based agentic features to AI Mode, a Google Search function that lets users query complex questions verbally or with a text interface. AI Mode now answers multipart requests, like researching a dinner reservation at a set time for a specific number of people and with food preferences or dietary restrictions, responding in real time. The feature personalizes responses by drawing on past conversations and has a new “share” button that can circulate information, allowing others to jump in on the conversation. Google is expanding the global availability of AI Mode, which launched in the U.S. in May.
After introducing AI Mode experimentally via opt-in through Google Labs in March, the tech giant also debuted it in India and the UK and now expands general access to over 180 new countries and territories in English, the company revealed in a blog post.
But to get the new agentic features you’ll have to be a Google AI Ultra U.S. subscriber and access it through “Agentic capabilities in AI Mode” in Google Labs, which as of this writing had a waitlist going.
TechCrunch notes that “Ultra is Google’s highest-end plan, at $249.99 per month” (though Google offers a trial rate of $125 monthly for up to three months).
Google Search VP of Product Robby Stein explains in the blog post that once agentic functions are turned on, the personalization settings can be adjusted to opt-in on remembering search history, so if a user has requested Italian or Chinese food on multiple occasions, that preference will inform other searches.
“The latest additions bring us further into the agentic AI future we’ve been promised for some time, directly from a search box,” writes CNET, speculating that while the new agentic features are currently offered by subscription, “it might not take long before they’re a standard part of your future search experience.”
In general, “instead of just finding things for you, AI Mode can now do things for you, like finding dinner reservations, flights or concert tickets,” CNET adds.
“Under the hood, AI Mode uses the live web browsing capabilities of Project Mariner, direct partner integrations on Search, and the power of our Knowledge Graph and Google Maps to help users take action on the web,” says Stein. “We’re working with partners like OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, Booksy and many more to make this experience possible.”
Google added Project Mariner as a Chrome Extension that enabled Gemini 2.0 in December 2024. In May, with the U.S. launch of the AI Mode button in Google Search, the AI engine was updated to Gemini 2.5.
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