According to Business Insider, “kids are leading the world’s transition to digital media” — and if we want to stay in step with the latest (or emerging) media consumption trends, we’ll need to pay close attention to what children are doing. The Kaiser Family Foundation has released the results of a comprehensive survey of more than 2,000 families. The report features some compelling information regarding the media consumption habits of 8-18 year olds — in addition to some pattern changes that have evolved since 1999.
The survey indicates a number of interesting trends that may impact the future of media delivery, such as: TVs remain on during meals in 2/3 of households, TVs are on when no one is actively watching them in 3/4 of households, only 1/3 of households have media-consumption rules, and more than 70 percent of kids have TVs in their bedrooms.
Not surprisingly, children are consuming less print media and much more digital media (and they are increasingly consuming multiple forms of media simultaneously).
Additional statistics:
- TV viewing by platform in a typical day: Live TV (59%), Mobile (12%), DVD (12%), Online (9%), On Demand/DVR (8%).
- Recreational computer time in a typical day: Social Networking (25%), Playing Games (19%), Video Sites (16%), Instant Messaging (13%), Email (6%).
- Music consumption by platform in a typical day: 29 percent iPod, 23 percent Computer, 23 percent Radio, 12 percent CD, 12 percent Cell Phone.
Click here to access the complete Kaiser Family Foundation report and related information including a news release, podcast, webcast and more.
Click here to flip through the Kaiser Family Foundation slide presentation of charts and related information posted by Business Insider.
4 Comments
This article has a variety of very illuminating charts about the media consumption habits of 8-18 year olds. Much of it we know, but some will surprise you.
The majority of these kids are not yet old enough to use social media. The big question is how SM will change these stats as they get older.
This article has a variety of very illuminating charts about the media consumption habits of 8-18 year olds. Much of it we know, but some will surprise you.
The majority of these kids are not yet old enough to use social media. The big question is how SM will change these stats as they get older.
hmmm, the television on issue is nothing new. If my parents had let us, we would have had the TV on 24/7, as would my daughter if I let her. So maybe that’s just parents getting lazy? 😉
hmmm, the television on issue is nothing new. If my parents had let us, we would have had the TV on 24/7, as would my daughter if I let her. So maybe that’s just parents getting lazy? 😉
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