Directors, Producers Join NATO in Concern Over Premium VOD

We recently reported that a new premium VOD service from DirecTV was in the works that would make movies available in the home shortly after their theatrical release.  The Hollywood Reporter now says 23 industry leaders — including Peter Jackson, James Cameron, Michael Bay, Michael Mann and Kathryn Bigelow — have thrown their support behind the National Association of Theatre Owners (NATO) by signing an open letter in opposition of the new distribution model.

NATO is running the letter this week in Variety at the same time the new VOD service — dubbed Home Premiere — is launched (the first available title will be Sony’s “Just Go With It”). According to DirecTV, new movie releases will be available in 1080p HD for $29.99, months before they are available on Netflix, DVD or Blu-ray. THR reports that theater owners are threatened by this proposal and what they see as a disruption to a proven distribution model. The directors and producers who signed NATO’s letter do not believe a premium VOD service will solve slumping DVD sales, and could negatively impact the platform release patterns of specialty films and lead to additional piracy issues.

“As a crucial part of a business that last year grossed close to $32 billion in worldwide theatrical ticket sales,” the letter states, “we in the creative community feel that now is the time for studios and cable companies to acknowledge that a release pattern for premium video-on-demand that invades the current theatrical window could irrevocably harm the financial model of our film industry.”

Related THR story: “7 Key Questions Surrounding DirecTV’s Premium VOD Service Controversy” (4/19/11)

Related Bloomberg story: “DirecTV Starts Premium Film Rentals at $29.99 for 48 Hours” (4/19/11)

4 Comments

  1. These top directors and producers are siding with NATO in their opposition to a premium VOD. “What sells for $30-a-viewing today could be blown out for $9.99 within a few years. If wiser heads do not prevail, the cannibalization of theatrical revenue in favor of a faulty, premature home video window could lead to the loss of hundreds of millions of dollars in annual revenue. Some theaters will close.”.

  2. These top directors and producers are siding with NATO in their opposition to a premium VOD. “What sells for $30-a-viewing today could be blown out for $9.99 within a few years. If wiser heads do not prevail, the cannibalization of theatrical revenue in favor of a faulty, premature home video window could lead to the loss of hundreds of millions of dollars in annual revenue. Some theaters will close.”.

  3. I appreciate NATO’s concern, but I can’t imagine a $30 rental will reach wide adoption.

  4. I appreciate NATO’s concern, but I can’t imagine a $30 rental will reach wide adoption.

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