Fashion Brand Burberry Launches New Apple Music Channel

High-end fashion retailer Burberry announced yesterday that it has launched a channel on the Apple Music streaming service, featuring songs and videos from Burberry’s work with British recording artists through its Burberry Acoustic program. “The deal is the first collaboration between the two companies since Apple in 2013 hired away Angela Ahrendts, then Burberry’s chief executive, to become senior vice president of retail and online stores,” reports The New York Times. Apple is also partnering with luxury retailer Hermès on special editions of the Apple Watch.

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