Facebook is launching a new advertising unit to promote sponsored mobile apps. Facebook will promote the apps as it does with naturally generated game recommendations.
The unit “joins Facebook’s ‘sponsored stories,’ which is the social network’s core product for brand advertisers,” explains Advertising Age.
The advertisers looking for installs of mobile apps will pay Facebook on a cost-per-click model and can target customers based on age, gender, location and interests.
“The promoted app will surface as a recommendation alongside apps that are being recommended organically based on a user’s history and social graph under the headings ‘Try These Games’ and ‘Try These Apps,’ but will be flagged with the text ‘sponsored,'” explains the post.
“Clicking on a promoted app will send users to the App Store if they have an iOS phone or to Google Play if they have an Android device,” notes the post. “According to the announcement on Facebook’s developer blog, the platform has sent users to those sources 146 million times in the last 30 days via clicks in their news feeds, timelines, bookmarks and the App Center it rolled out in May.”
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