Dolby and Philips to Demo Proposed Dolby 3D HD Format at NAB

  • Dolby and Philips are proposing a new 3D HD format dubbed “Dolby 3D,” which will be demoed this week at NAB in Las Vegas.
  • The format is “aimed at delivering full HD 3D content to enabled devices, including glasses-free displays,” writes Carolyn Giardina for The Hollywood Reporter.
  • “We believe that Dolby 3D can help drive the adoption of 3D — creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance,” said Dolby’s Ramzi Haidamus, executive vice president, sales and marketing.
  • “The Dolby 3D format would effectively be used for encoding/decoding, transmission and rendering to 3D-ready displays and mobile devices. Dolby and Philips have started to engage standards bodies and have an eye toward licensing the technology,” writes Giardina.

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