The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

To fully examine the inner workings and potential impact of deep learning language model GPT-3 on media, ETC’s project on AI & Neuroscience in Media is hosting a virtual event on November 10 from 11:00 am to 12:15 pm. RSVP here to join moderator Yves Bergquist of ETC@USC and presenter Dr. Mark Riedl of Georgia Tech as they present, “Machines That Can Write: A Deep Look at GPT-3 and its Implications for the Industry.” The launch last June of OpenAI’s GPT-3, a language model that uses deep learning to generate human-like text, has raised many questions in the creative community and the world at large.  Continue reading Virtual Event: GPT-3 and Its Implications for the M&E Industry

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television

As Netflix faces a growing collection of competing video services, the company is raising the monthly subscription cost of its most popular standard plan from $12.99 per month to $13.99, its first increase since January of last year. While the entry-level basic plan will remain $8.99 per month, the premium plan will increase from $15.99 to $17.99 per month. Yesterday, the company announced that price changes will go into effect immediately for new subscribers, while current subscribers should expect a fee adjustment within the next two months. Subscribers will receive a warning of the increase 30 days prior to the change. Continue reading Netflix Raises Monthly Prices of Its Standard, Premium Plans

After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers

As anticipated, the U.S. Department of Justice has filed an antitrust lawsuit against Alphabet’s Google, accusing the company of “unlawfully maintaining monopolies” involving its search and related advertising services. The DOJ is also questioning the terms of Google’s Android operating system, which the Department believes essentially forces phone makers to pre-load Google apps and set Google Search as a default feature. The concern is that the practice unfairly hinders competition and enables Google to generate significant revenue from its search-related advertising business. Continue reading Department of Justice Files Antitrust Lawsuit Against Google

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

“How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was addressed during the first “ETC Executive Coffee with…” Zoom session. The September 23rd meeting was hosted by Albert Lao, executive director of solutions architecture for the Americas, Verizon Business Group, who took time to speak with a group of USC students. After a short video describing Verizon’s plans for 5G and edge computing, Lao led a discussion on the future of streaming media, the post-pandemic theatrical experience, immersive media, and other topics related to entertainment and technology. You can watch a 22-minute highlight reel of the one hour discussion or start with a 4-minute preview video. Continue reading ETC Executive Coffee: Verizon’s Albert Lao & USC Students

In an effort to avoid a ban in the U.S., popular social video platform TikTok aims to partner with cloud services company Oracle. TikTok parent ByteDance proposed a deal in which Oracle would serve as tech provider in the U.S., although details have not been revealed regarding any potential changes to TikTok’s ownership structure. ByteDance submitted the proposal to the U.S. Treasury Department and Secretary Steve Mnuchin announced plans to review it this week with a particular emphasis on security issues. If approved, the deal could make Oracle a major advertising player that is more relevant to younger audiences. Continue reading Oracle-TikTok Deal Is Under Review by Federal Government

Last week, NAB and sponsor Grass Valley hosted a day of online sessions covering various “Production in a Pandemic” topics. ETC@USC’s Erik Weaver moderated a compelling panel during which industry experts discussed the methods used to produce the short film “Ripple Effect,” a live-action project testing the limits of virtual production. The production focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment. Video of the panel — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” — is now available on the NAB Show site. Continue reading Video: NAB Panel on ETC Film Project and Virtual Production

Unless there is breaking news over the next few days, ETCentric and The Daily News Brief will not publish during the upcoming 3-day holiday weekend. We wish you and your families an enjoyable and relaxing Labor Day. We’ll be back on Tuesday with the latest in entertainment technology news. Continue reading ETCentric Will Return Tuesday Following Labor Day Weekend

NAB Show, with sponsor Grass Valley, will offer online sessions September 2 that address topics related to “Production in a Pandemic.” In partnership with the Entertainment Technology Center @ USC, the day’s first session — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” (10:00 am PT) — will feature a panel of industry experts discussing the methods used to produce the short film “Ripple Effect.” The project focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment.  Continue reading NAB Panel to Address Virtual Production of ETC Film Project

Data center and colocation provider Equinix is inviting companies to test-drive the NVIDIA DGX A100 system at its International Business Exchange (IBX) data center in Los Angeles (the company currently has more than 200 IBX centers in 52 markets). This site is currently the only place in the world where companies can take advantage of the DGX A100 to test drive their AI equipment. According to the Equinix testbed landing page, “The test drive solution brings together industry-leading AI hardware from NVIDIA and NetApp alongside best-in-class software technology from Core Scientific, all directly connected on Platform Equinix.” Continue reading Equinix Invites Companies to Test-Drive AI System at LA IBX

As enterprises infuse their business with the power of AI, many are challenged with how to support experimentation and innovation within an IT platform that is manageable and delivers the right resources and performance from prototype to production. Data scientists want a simple, productive workflow that supports rapid iteration, and IT teams want an enterprise-grade platform that scales cost-effectively. AI Platform-as-a-Service (PaaS) brings these worlds together with the simplicity of cloud and the performance of dedicated infrastructure, now available as a robust, cost-effective and scalable managed service. On August 25 at 8:00 am PST, experts from Equinix, NetApp, NVIDIA and Core Scientific will discuss the benefits of AI PaaS offerings for the enterprise. Registration is available online. Continue reading Webinar: Experts Discuss Accelerating AI PaaS for Enterprise