Apple announced a new 15,000-square-foot Apple Music Los Angeles studio in Culver City will open later this summer. The three-story complex that Apple says is “designed with artists in mind” includes two radio studios with support for immersive Apple Spatial Audio playback, a spatial audio mixing room, an art gallery, a “social media lab” and a 4,000-square-foot soundstage. Commemorating the 10th anniversary of Apple Music, the new structure is situated nearby to the future home of Apple TV+, a 550,000-square-foot building going up where Culver City borders the City of Los Angeles.
“More than just a studio in the traditional sense, the new space is a creative campus” that will give artists “the tools, platform, and creative freedom to tell their stories in entirely new ways,” according to an Apple newsroom post.
“With this new studio, we are furthering our commitment to creating a space for artists to create, connect, and share their vision,” says Apple Music co-head Rachel Newman.
The new music facility will anchor a global network of Apple “creative hubs” in New York, Tokyo, Berlin, Paris and Nashville, “with additional studios coming soon,” the company explains.
A central feature of the Apple Music studio is the soundstage, which will host “live performances, multicam shoots, fan events and screenings,” reports Variety, noting that the Spatial Audio mixing room has a 9.2.4 PMC speaker system.
While spatial audio is used generically, Apple in 2021 rolled out a proprietary Spatial Audio tech that supports Dolby Atmos and Apple Lossless Audio Codec (ALAC).
The Los Angeles Times writes that the new space “shows how Apple, headquartered in Cupertino, California, has been expanding its real estate footprint in Southern California as it pushes further into the entertainment industry.” LA Times further suggests that Apple is seeking to foster, and even celebrate, human creativity at a time when “technology, including the frenzy around artificial intelligence, continues to reshape the way musicians and filmmakers tell stories.”
“To mark its 10th anniversary, Apple Music is also unveiling a list of the top 500 most-streamed songs from the past decade,” writes CNET, explaining that the new Replay All Time feature “shows you your most-streamed songs, albums and artists,” expanding on Apple’s annual Replay summaries “by tapping into your full listening history since you first subscribed.”
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