Apple is now offering its Apple Music subscription service to college and university students at a 50 percent discount ($4.99 per month). Apple will verify student status via Unidays, which provides discounts across major retailers and brands. The new offer brings Apple’s “music service in line with Spotify and Tidal, both of which already offer $4.99 student subscriptions,” reports The Wall Street Journal. “Google Play Music offers no discount for students, just the industry-standard $9.99 a month. All four rival services do offer family plans, where multiple users can share a subscription at a starting price of $14.99 a month.”