AOL Experiments with Creating New Short-Form Video Content

AOL Rise programming, part of AOL’s Content 365 strategy, consists of 90-second live clips with host Mari White that offer highlights on the hour related to finance, lifestyle, music, news, sports and weather. In a “morning rituals” study, AOL learned that “85 percent of consumers use their smartphone before getting out of bed,” reports VideoEdge. “Rise was built so that it is optimized for mobile consumption, making it short and easy to follow on the go,” said Osnat Benari, head of product for AOL On. “From a technical perspective, we rely on the AOL On video platform and capabilities so it can be played across all devices — Web, mobile and even over the top.”

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