Amazon Tests New Photo-Driven Product Stream, Updated Daily

Amazon is currently testing a new feature called Amazon Stream that helps users browse and discover products on its site — via a grid of daily updated product photos — and then click a button to save them if desired. The service is still under development. “Currently, products on Amazon Stream can only be filtered by ‘Women,’ ‘Men,’ or ‘Your Saves,’ and not by product category, price range, ratings or other criteria,” according to TechCrunch. This could be seen as an attempt to take on the visual style of Pinterest for online shopping, similar to what Amazon Collections tried to accomplish in 2013.

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