Amazon Acquires Video Technology Firm Pushbutton
By Rob Scott
August 1, 2011
August 1, 2011
- Amazon has acquired UK-based Pushbutton, an interactive TV enterprise that builds apps and services.
- Pushbutton is best known for its version of Lovefilm for Sony Bravia TVs and the PlayStation 3. Lovefilm, purchased by Amazon in January, was “basically the Netflix of Europe.”
- The company also created the Planit test app that creates personalized video collections based on TV and VOD viewing habits. The app could possibly be incorporated into Amazon Instant Video (which currently offers more than 90,000 movies and TV shows).
- The acquisition could also help Amazon create video apps for its tablet rumored to be launched later this year.
- In related news, Amazon recently signed a deal with NBC Universal to show Universal movies through Amazon Prime Instant Video — and a deal with CBS to stream content from its back catalog, including old “Star Trek” episodes.
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