India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

According to App Annie, in 2018 India was the country with YouTube’s biggest audience. As 4G rates in that country are below $2 per month, Indians are now streaming mobile video at rates that are 10 times and billions of hours more per year than in the last three years. Research by global consulting firm Analysys Mason boils that down to 85 gigabytes of data, potentially more than 40 hours of video per month without using Wi-Fi, more than rates in the U.S., China or Japan. The mobile video usage is transforming Indian media. Continue reading India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

Mozilla Launches First of its Kind Native VR Web Experience

This past year, Mozilla announced plans to develop a website that could support virtual reality. In June, it released an update with an experimental design for Firefox and the Oculus Rift. And earlier this week, to help celebrate Firefox’s 10th anniversary, Mozilla launched MozVR.com, a site featuring virtual demos, website blueprints, source code and guided tutorials to propel the growth of VR online. For now, the experience is only possible with the support of Firefox’s VR-enabled feature and an Oculus Rift headset. Continue reading Mozilla Launches First of its Kind Native VR Web Experience