YouTube to Stream Music Fests, Looking More Like a TV Network

  • YouTube announced that it will live stream two music festivals — Lollapalooza in August and Austin City Limits in September — in a deal with sponsors Dell and AMD.
  • Two free streams will be offered for each concert — one for live performances, and the other for backstage content and interviews.
  • The popular video site is teaming up with producer C3 Presents for the festivals. YouTube says it has no interest in producing these events and prefers working with partners.
  • AMD says this is a way to efficiently reach the under 30 crowd. While they didn’t disclose the dollar amount for the sponsorship, AMD described the deal with YouTube as “significant.”
  • YouTube’s front page attracts a daily viewership of 50 million in the U.S.