YouTube announced that it will live stream two music festivals — Lollapalooza in August and Austin City Limits in September — in a deal with sponsors Dell and AMD.
Two free streams will be offered for each concert — one for live performances, and the other for backstage content and interviews.
The popular video site is teaming up with producer C3 Presents for the festivals. YouTube says it has no interest in producing these events and prefers working with partners.
AMD says this is a way to efficiently reach the under 30 crowd. While they didn’t disclose the dollar amount for the sponsorship, AMD described the deal with YouTube as “significant.”
YouTube’s front page attracts a daily viewership of 50 million in the U.S.
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