Artificial intelligence is making big inroads in shopping, with Visa, Mastercard and PayPal all announcing AI-enhanced purchasing. Unveiled at the Visa Global Product Drop event, Visa Intelligent Commerce enables AI “to find, shop and buy for consumers based on their pre-selected preferences,” Chief Product and Strategy Officer Jack Forestell said, noting “each consumer sets the limits, and Visa helps manage the rest.” That news came a day after Mastercard introduced Mastercard Agent Pay and PayPal emphasized agentic efforts at its Dev Days event last week. Agentic commerce is the use of AI to transact on behalf of a customer or business.

“Soon online shoppers will be able to make purchases straight from their chatbots, which could drive the biggest shift in shopping since Amazon or the iPhone,” writes Axios, explaining Visa is “in the early testing stage” to embed its payment system into AI chatbots and agents.

Visa says it is working with tech firms including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung and Stripe, with the goal of enabling “personalized, secure AI commerce on a global scale.”

In a news announcement, Forestell said the credit card giant is working “to encourage AI platform participation and support new ways to pay with security and trust as our number one priority,” adding that “together with our partners, we fully embrace AI’s potential to transform all aspects of commerce, payments and business.”

Mastercard’s new Agent Pay “‘will enhance generative AI conversations for people and businesses’ by integrating payments into tailored recommendations and insights already provided on conversational platforms,” TechCrunch writes.

Mastercard says it is working with Microsoft “with other leading AI platforms to follow,” also mentioning as partners IBM’s watsonx Orchestrate product for B2B and checkout players Braintree and Checkout.com “to enhance the tokenization capabilities they are already using today with merchants to deliver safe, transparent agentic payments.”

Last week PayPal was showing off its Agent Toolkit and what it says is “the industry’s first remote MCP server” at Dev Days. “Developers can enable agentic AI experiences that allow customers to pay, track shipments, manage invoices, and more, all powered by PayPal and within an AI agent,” according to a PayPal newsroom post that says it is working with Amazon Web Services, Anthropic, Google Cloud and Microsoft.

Related:
OpenAI Adds Shopping Features to ChatGPT Search, Search Engine Land, 4/28/25
BuzzFeed Partners with Shopsense AI to Launch Native Content-to-Commerce Product Listings, Business Wire, 4/28/25