Vevo Gets Personal with Spotify, Twitter, YouTube Integration

Music streamer Vevo recently introduced more personalized music apps for Android, iOS and Apple TV that use recommendation algorithms. Now, the company is extending that personalization through new integration with Spotify, Twitter and YouTube that helps the platforms learn which artists users want to follow. Rather than reinventing the wheel, Vevo is importing data from Spotify, Twitter and YouTube to create a smarter and faster feed. “In addition, the company says that it has redesigned the overall onboarding experience to utilize machine learning techniques to help get users connected with the artists they like,” notes TechCrunch.

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